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Make Your PR Budget Work Harder
Do it by restructuring your business,
non-profit or association public
relations program so that it delivers
the stakeholder beh
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anand369
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925
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August 25, 2008, 12:02:21 PM
by anand369
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Managerial Survival Key
For business, non-profit or association
managers like yourself, survival pretty
much depends on whether you achieve, or
fail to
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anand369
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868
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August 25, 2008, 12:03:06 PM
by anand369
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Managers and PR Genius
The real public relations geniuses might
be managers. You know, managers who
pursue their objectives by reaching,
persuading and
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anand369
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961
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August 25, 2008, 12:04:10 PM
by anand369
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Managers and PR: One Thing Is Clear
As a business, non-profit or association
manager, you have a clear choice when
you set up your public relations.
Arrange your re
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anand369
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953
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August 25, 2008, 12:04:58 PM
by anand369
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Managers Need Basic PR
True, because department, division or
subsidiary managers for a business,
non-profit or association really DO need
a dynamic yet
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anand369
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946
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August 25, 2008, 12:05:48 PM
by anand369
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Inoculate Yourself Against Bad PR
What is bad PR?
Well, if
you’re a business, non-profit or
association manager, bad PR does nothing
positive about t
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anand369
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977
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August 25, 2008, 11:52:57 AM
by anand369
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In PR, You Pay When You Stray
Don't let yourself be diverted by
communications tactics playtime. You
know, straying from the main Public
relations game p
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anand369
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1001
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August 25, 2008, 11:49:28 AM
by anand369
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How Managers Hurt Their PR Results
Business, non-profit or association
managers hurt their own public relations
results when they become fascinated with
PR tactics
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anand369
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949
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August 25, 2008, 11:34:18 AM
by anand369
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How PR Helps Fiercely Competitive Managers
Fiercely combative business, non-profit
and association managers use every PR
weapon they can lay their hands on.
Which means th
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anand369
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887
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August 25, 2008, 11:35:58 AM
by anand369
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How PR Helps Managers Win
Anything that lets managers achieve
their managerial objectives is a
winner.
It’s a bullseye when
the right public
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anand369
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927
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August 25, 2008, 11:37:03 AM
by anand369
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How Public Relations Changes Minds
Public relations changes minds in the
process of delivering what business,
non-profit and association managers need
more than al
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anand369
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900
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August 25, 2008, 11:37:44 AM
by anand369
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How Real PR Works
For some, public relations works well
when their news release or special event
winds up in the newspaper or on the
radio.
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anand369
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920
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August 25, 2008, 11:38:51 AM
by anand369
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How to Create Quality PR Results
For many of us, the word quality is
closely related to our expectations.
When we receive the public relations
results we planned
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anand369
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889
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August 25, 2008, 11:39:29 AM
by anand369
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How to Keep PR Working for You
Managers in the non-profit, association
and business worlds need to persuade
outside audiences with the greatest
impact on their
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anand369
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1101
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August 25, 2008, 11:42:53 AM
by anand369
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How to Take Advantage of Public Relations
Decide once and for all to do something
about those outside audiences whose
behaviors affect your organization the
most.
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anand369
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1100
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August 25, 2008, 11:43:32 AM
by anand369
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How Would You Ever Know?
Your important outside audiences behave
in ways that stop you from reaching your
objectives.
Because you
haven’t pa
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anand369
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930
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August 25, 2008, 11:45:11 AM
by anand369
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If I Were Coaching You
If I were coaching you as a business,
non-profit or association manager on how
to get the biggest bang for your public
relations
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anand369
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943
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August 25, 2008, 11:46:29 AM
by anand369
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If Your PR Can't Do This, Bag It!
As a business, non-profit or association
manager, why continue a public relations
effort that doesn’t deliver the key
external
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0
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anand369
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949
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August 25, 2008, 11:47:05 AM
by anand369
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Ignore PR at Your Peril!
If you do, it means:
1. you don’t value tracking the
perceptions of important outside
audiences whose behav
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anand369
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940
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August 25, 2008, 11:47:50 AM
by anand369
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Imagine PR Like This Helping You
As the kids say, how cool is
this?
You're a business,
non-profit or association manager and,
finally, you decide
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0
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anand369
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931
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August 25, 2008, 11:48:38 AM
by anand369
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