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PR's Only True Measure Sure, you could measure the rather
narrow results achieved by tactical
subsets of your public relations program
like special eve
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anand369
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830
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August 25, 2008, 12:56:32 PM
by anand369
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PR: Advice You Didn't Ask For Although, as a business, non-profit or
association manager, you may be glad
this came your way.
Especially
if your cu
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anand369
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811
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August 25, 2008, 12:57:21 PM
by anand369
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PR: A Potent Force for Success What’s REALLY potent for a business,
non-profit or association manager is
public relations’ ability to alter
individual perc
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anand369
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860
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August 25, 2008, 12:59:35 PM
by anand369
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PR: Am I Getting a Good Deal? You are getting a good deal when you
accept the fact that the right PR really
CAN alter individual perception and lead
to the ch
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anand369
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817
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August 25, 2008, 01:00:12 PM
by anand369
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PR: Behavior Modification Specialist While awaiting economic recovery,
business needs to attract the attention
of its most important external audiences
in a more tar
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anand369
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818
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August 25, 2008, 01:00:56 PM
by anand369
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PR: Focus on What Matters! Sure, as a manager, you have a talented
member of the PR team assigned to your
department, division or subsidiary, or
housed at
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0
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anand369
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815
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August 25, 2008, 01:01:38 PM
by anand369
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PR: Here's All You Need to Know Above all, you need to know that the
right PR can alter individual perception
and lead to changed
behaviors.
Especial
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anand369
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818
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August 25, 2008, 01:03:43 PM
by anand369
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PR: How Sweet It Is! The public relations goal and strategy
make sense; the message is persuasive
and compelling; the communications
tactics are aggr
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0
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anand369
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869
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August 25, 2008, 01:04:49 PM
by anand369
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PR: Let's Cut to the Chase If your key – that’s KEY – outside
audiences don’t exhibit the kind of
behaviors that lead to results like
these, you ne
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0
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anand369
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854
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August 25, 2008, 01:06:06 PM
by anand369
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PR: Let's Talk Fundamentals How much more fundamental can you get
than this? As a business, non-profit or
association manager, if you don’t get
your most
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anand369
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828
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August 25, 2008, 01:07:03 PM
by anand369
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PR: Ouch! Tells the Tale Ever get the feeling that your public
relations program isn’t doing much
about the behaviors of your important
outside audienc
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0
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anand369
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875
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August 25, 2008, 01:07:36 PM
by anand369
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PR: Room at the Bottom? When special events and communications
tactics rule the PR roost instead of a
workable plan designed to manage
external audience
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0
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anand369
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829
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August 25, 2008, 01:08:06 PM
by anand369
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PR: Short Form for Managers Experience tells me that too many
business, non-profit and association
managers pursue their goals and
objectives largely withou
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anand369
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857
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August 25, 2008, 01:08:48 PM
by anand369
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PR: The Thrill of a Good Idea The notion that a business, non-profit
or association manager can actually hold
a big key to success in his or her own
hands IS
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anand369
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933
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August 25, 2008, 01:09:34 PM
by anand369
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PR: Time For a New Playbook? When your public relations results
pretty much depend on whether your news
item gets used in a newspaper column or
on a radio ta
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anand369
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1013
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August 25, 2008, 01:10:06 PM
by anand369
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PR: What's the Point? Here’s the point: people act on their
own perception of the facts before them,
which leads to predictable behaviors
about whic
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anand369
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813
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August 25, 2008, 01:11:08 PM
by anand369
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PR: Your 500 Pound Gorilla What else, for goodness sake, could you
as a business, non-profit or association
manager, call a heavy-duty helper who
does some
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0
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anand369
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811
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August 25, 2008, 01:12:20 PM
by anand369
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PR? Why? Well, for starters, because good public
relations can alter individual
perception and lead to changed behaviors
among your key o
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anand369
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851
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August 25, 2008, 01:12:55 PM
by anand369
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Pressure From the Top? Yes, and that pressure often comes from
a CEO who knows what a public relations
investment SHOULD produce.
And
do pub
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anand369
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826
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August 25, 2008, 01:13:35 PM
by anand369
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Public Relations Going O.K? Yes?
Good!
Still, as a
business, non-profit or association
manager, if you're not getting the
behavio
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0
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anand369
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828
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August 25, 2008, 01:14:24 PM
by anand369
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