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Does the PR Blueprint Work?
Managers, please take a minute and read
two sentences: People act on their own
perception of the facts before them,
which leads
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anand369
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1182
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August 25, 2008, 11:20:56 AM
by anand369
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Don't Get Eaten Alive!
If you don't have a grip on public
relations, how your most important
outside audiences behave really CAN eat
you alive.
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anand369
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1087
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August 25, 2008, 11:22:25 AM
by anand369
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How Managers Hurt Their PR Results
Business, non-profit or association
managers hurt their own public relations
results when they become fascinated with
PR tactics
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anand369
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949
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August 25, 2008, 11:34:18 AM
by anand369
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How PR Helps Fiercely Competitive Managers
Fiercely combative business, non-profit
and association managers use every PR
weapon they can lay their hands on.
Which means th
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anand369
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887
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August 25, 2008, 11:35:58 AM
by anand369
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How PR Helps Managers Win
Anything that lets managers achieve
their managerial objectives is a
winner.
It’s a bullseye when
the right public
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anand369
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927
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August 25, 2008, 11:37:03 AM
by anand369
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How Public Relations Changes Minds
Public relations changes minds in the
process of delivering what business,
non-profit and association managers need
more than al
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anand369
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900
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August 25, 2008, 11:37:44 AM
by anand369
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How Real PR Works
For some, public relations works well
when their news release or special event
winds up in the newspaper or on the
radio.
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anand369
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920
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August 25, 2008, 11:38:51 AM
by anand369
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How to Create Quality PR Results
For many of us, the word quality is
closely related to our expectations.
When we receive the public relations
results we planned
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anand369
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889
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August 25, 2008, 11:39:29 AM
by anand369
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How to Keep PR Working for You
Managers in the non-profit, association
and business worlds need to persuade
outside audiences with the greatest
impact on their
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anand369
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1101
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August 25, 2008, 11:42:53 AM
by anand369
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How to Take Advantage of Public Relations
Decide once and for all to do something
about those outside audiences whose
behaviors affect your organization the
most.
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anand369
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1100
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August 25, 2008, 11:43:32 AM
by anand369
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How Managers Hit PR Paydirt
As a business, non-profit or association
manager, you’ll know it’s PR paydirt
when you’re able to persuade your key
extern
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anand369
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955
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August 25, 2008, 11:33:25 AM
by anand369
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How About MANAGING Your Own PR?
It’s one thing for a senior manager to
approve story angles for the publicity
folks to use in shopping around for
print and br
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anand369
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928
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August 25, 2008, 11:32:53 AM
by anand369
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Don't Need No Stinking PR?
Almost assuredly you do, especially when
your most important external and
internal audiences behave in ways that
stop you from a
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anand369
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1097
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August 25, 2008, 11:25:04 AM
by anand369
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Don't Put Up With "Junk PR"
In public relations, “junk” is more
about attitude and lack of understanding
than a measure of
quality.
Hopefully
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anand369
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835
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August 25, 2008, 11:25:42 AM
by anand369
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Don't Use PR
…lose the confidence of your key
target audiences… discourage them from
taking actions that lead to your
success…fail to a
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anand369
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813
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August 25, 2008, 11:27:00 AM
by anand369
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Don't Waste Money on Public Relations
Demand that it pull its own weight in
your boat by working to create, change
or reinforce how your organization is
perceived by
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anand369
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810
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August 25, 2008, 11:28:03 AM
by anand369
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Easy to be Foolish About PR
In fact, here are three really foolish
goofs made by too many business,
non-profit and association
managers.
If that
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anand369
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856
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August 25, 2008, 11:28:40 AM
by anand369
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Get Outsiders on Your Side
Especially good advice for business,
non-profit and association managers
whose job success depends in large part
on the behavior
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anand369
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937
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August 25, 2008, 11:29:15 AM
by anand369
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Get PR Off the Bench
Something that results in your most
important outside audiences doing what
you need them to do should not be
warming the bench.
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anand369
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1031
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August 25, 2008, 11:30:24 AM
by anand369
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Hey, Mr/Ms Manager!
Does it really make sense to bet your PR
budget on results like newspaper
mentions and zippy brochures while your
all-important
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anand369
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984
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August 25, 2008, 11:30:57 AM
by anand369
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