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Anxious About Your Public Relations?
Shooting from the hip always creates
anxiety.
Especially when
managers order a communications tactic
here, another th
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anand369
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1452
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August 25, 2008, 11:04:39 AM
by anand369
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All You've Got To Lose Is Everything
Everything, that is, if you ignore those
folks whose behaviors have the greatest
effect on your business.
What
those
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anand369
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1462
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August 25, 2008, 11:04:04 AM
by anand369
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Add Some Firepower to your PR
Sure, as tactics usually presented to
business, non-profit and association
managers, special events, brochures and
news releases
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anand369
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1578
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August 25, 2008, 11:03:23 AM
by anand369
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A Winning Game Plan
You want to sell your products or
services, and that means good money
management, top quality products or
services, and hard wor
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anand369
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1398
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August 25, 2008, 11:02:41 AM
by anand369
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A Well-Oiled Strategy Machine
Yes, that’s what public relations
really is when it tracks important
external audience perceptions and follow
on behaviors. An
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ira
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1867
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May 27, 2008, 10:21:17 PM
by ira
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Can Your PR Do This?
Can your PR do something positive about
the behaviors of those outside audiences
that most affect your business,
non-profit or a
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anand369
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1307
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August 25, 2008, 11:16:35 AM
by anand369
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Can Your PR Game Plan be Salvaged?
If, as is often the case, you are
preoccupied with comm- unications
tactics instead of working a plan to
actively pursue those o
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anand369
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1396
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August 25, 2008, 11:17:28 AM
by anand369
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Hey, Mr/Ms Manager!
Does it really make sense to bet your PR
budget on results like newspaper
mentions and zippy brochures while your
all-important
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anand369
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984
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August 25, 2008, 11:30:57 AM
by anand369
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Get PR Off the Bench
Something that results in your most
important outside audiences doing what
you need them to do should not be
warming the bench.
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anand369
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1031
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August 25, 2008, 11:30:24 AM
by anand369
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Get Outsiders on Your Side
Especially good advice for business,
non-profit and association managers
whose job success depends in large part
on the behavior
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anand369
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937
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August 25, 2008, 11:29:15 AM
by anand369
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Easy to be Foolish About PR
In fact, here are three really foolish
goofs made by too many business,
non-profit and association
managers.
If thatâ
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anand369
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856
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August 25, 2008, 11:28:40 AM
by anand369
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Don't Waste Money on Public Relations
Demand that it pull its own weight in
your boat by working to create, change
or reinforce how your organization is
perceived by
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anand369
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809
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August 25, 2008, 11:28:03 AM
by anand369
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Don't Use PR
…lose the confidence of your key
target audiences… discourage them from
taking actions that lead to your
success…fail to a
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anand369
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813
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August 25, 2008, 11:27:00 AM
by anand369
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Don't Put Up With "Junk PR"
In public relations, “junk” is more
about attitude and lack of understanding
than a measure of
quality.
Hopefully
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anand369
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835
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August 25, 2008, 11:25:42 AM
by anand369
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Don't Need No Stinking PR?
Almost assuredly you do, especially when
your most important external and
internal audiences behave in ways that
stop you from a
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anand369
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1097
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August 25, 2008, 11:25:04 AM
by anand369
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Don't Get Eaten Alive!
If you don't have a grip on public
relations, how your most important
outside audiences behave really CAN eat
you alive.
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anand369
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1087
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August 25, 2008, 11:22:25 AM
by anand369
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Does the PR Blueprint Work?
Managers, please take a minute and read
two sentences: People act on their own
perception of the facts before them,
which leads
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anand369
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1182
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August 25, 2008, 11:20:56 AM
by anand369
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Do You See PR's Real Value?
As a business, non-profit or association
manager, do you see the value in doing
something positive about the behaviors
of those
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anand369
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1149
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August 25, 2008, 11:20:18 AM
by anand369
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Do You Really Need PR?
The right kind of PR, that is, the kind
that puts you in charge of the care and
feeding of a lot of people who play a
major role
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anand369
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1316
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August 25, 2008, 11:18:54 AM
by anand369
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Do You Have an Exclusive Market Segment?
You do if you're a business,
non-profit or association manager with
important external stakeholders whose
behaviors affect
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anand369
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1266
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August 25, 2008, 11:18:21 AM
by anand369
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