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How Public Relations Changes Minds
Public relations changes minds in the
process of delivering what business,
non-profit and association managers need
more than al
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anand369
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900
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August 25, 2008, 11:37:44 AM
by anand369
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Managers Who Tap Into PR's Value
Business, non-profit and association
managers get a ton of satisfaction when
they do something really positive about
the behavio
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anand369
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908
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August 25, 2008, 12:10:10 PM
by anand369
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Managers: A Key to Your Survival
Most business, non-profit and
association managers live to tell about
it only IF they achieve their operating
objectives. Very l
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anand369
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917
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August 25, 2008, 12:17:27 PM
by anand369
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How Real PR Works
For some, public relations works well
when their news release or special event
winds up in the newspaper or on the
radio.
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anand369
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920
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August 25, 2008, 11:38:51 AM
by anand369
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Passing the PR Bar
The public relations bar,
should such a proficiency measure ever
come about, may well include a test of
PR’s funda
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anand369
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923
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August 25, 2008, 12:44:06 PM
by anand369
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Make Your PR Budget Work Harder
Do it by restructuring your business,
non-profit or association public
relations program so that it delivers
the stakeholder beh
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anand369
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925
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August 25, 2008, 12:02:21 PM
by anand369
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How PR Helps Managers Win
Anything that lets managers achieve
their managerial objectives is a
winner.
It’s a bullseye when
the right public
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anand369
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927
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August 25, 2008, 11:37:03 AM
by anand369
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How About MANAGING Your Own PR?
It’s one thing for a senior manager to
approve story angles for the publicity
folks to use in shopping around for
print and br
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anand369
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928
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August 25, 2008, 11:32:53 AM
by anand369
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How Would You Ever Know?
Your important outside audiences behave
in ways that stop you from reaching your
objectives.
Because you
haven’t pa
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anand369
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930
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August 25, 2008, 11:45:11 AM
by anand369
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Imagine PR Like This Helping You
As the kids say, how cool is
this?
You're a business,
non-profit or association manager and,
finally, you decide
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anand369
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931
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August 25, 2008, 11:48:38 AM
by anand369
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Managers: Get Real, Please!
Personnel mentions in the newspaper and
product plugs on radio hardly qualify as
an adequate return on your public
relations dol
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anand369
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931
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August 25, 2008, 12:21:51 PM
by anand369
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PR: The Thrill of a Good Idea
The notion that a business, non-profit
or association manager can actually hold
a big key to success in his or her own
hands IS
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anand369
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933
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August 25, 2008, 01:09:34 PM
by anand369
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Get Outsiders on Your Side
Especially good advice for business,
non-profit and association managers
whose job success depends in large part
on the behavior
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anand369
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937
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August 25, 2008, 11:29:15 AM
by anand369
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What Is "Best Practice" Public Relations?
Why, public relations that stays true to
its fundamental premise, of
course.
In a nutshell,
“People act on their ow
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anand369
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940
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August 25, 2008, 01:55:39 PM
by anand369
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Ignore PR at Your Peril!
If you do, it means:
1. you don’t value tracking the
perceptions of important outside
audiences whose behav
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anand369
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940
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August 25, 2008, 11:47:50 AM
by anand369
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Just What Kind of PR Matters to You?
Parties, videos, booklets and column
plugs?
Or public relations that
does something positive and directly
about those
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anand369
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941
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August 25, 2008, 11:58:19 AM
by anand369
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If I Were Coaching You
If I were coaching you as a business,
non-profit or association manager on how
to get the biggest bang for your public
relations
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anand369
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943
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August 25, 2008, 11:46:29 AM
by anand369
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Managers Need Basic PR
True, because department, division or
subsidiary managers for a business,
non-profit or association really DO need
a dynamic yet
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anand369
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946
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August 25, 2008, 12:05:48 PM
by anand369
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If Your PR Can't Do This, Bag It!
As a business, non-profit or association
manager, why continue a public relations
effort that doesn’t deliver the key
external
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anand369
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949
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August 25, 2008, 11:47:05 AM
by anand369
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How Managers Hurt Their PR Results
Business, non-profit or association
managers hurt their own public relations
results when they become fascinated with
PR tactics
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anand369
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949
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August 25, 2008, 11:34:18 AM
by anand369
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