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It's Just Common Sense!
When a group of outsiders behaves in a
way that hurts your business, you
usually do something about it. Yet, many
business peopl
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anand369
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1155
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August 25, 2008, 11:57:47 AM
by anand369
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Is This the PR You Thought You Were Getting?
You know, where you do something
positive about the behaviors of those
outside audiences that MOST affect your
organization? And
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anand369
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887
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August 25, 2008, 11:56:51 AM
by anand369
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Is This Any Way to Run Your PR?
You bet!
Especially for
business, non-profit and association
managers who REALLY need to persuade
their key outside a
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anand369
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969
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August 25, 2008, 11:55:42 AM
by anand369
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Is PR Really A "Soft" Discipline?
If so, what is a “hard” discipline?
One that involves HUGE money or personal
pain? One that absorbs all the general
counsel
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anand369
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978
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August 25, 2008, 11:54:41 AM
by anand369
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Is PR All About Image? NO!!
That's like asking if advertising
is all about type faces and photography.
The answer to both questions is a
teeth-clenched
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anand369
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887
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August 25, 2008, 11:53:45 AM
by anand369
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Inoculate Yourself Against Bad PR
What is bad PR?
Well, if
you’re a business, non-profit or
association manager, bad PR does nothing
positive about t
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anand369
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978
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August 25, 2008, 11:52:57 AM
by anand369
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In PR, You Pay When You Stray
Don't let yourself be diverted by
communications tactics playtime. You
know, straying from the main Public
relations game p
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anand369
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1002
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August 25, 2008, 11:49:28 AM
by anand369
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Imagine PR Like This Helping You
As the kids say, how cool is
this?
You're a business,
non-profit or association manager and,
finally, you decide
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anand369
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935
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August 25, 2008, 11:48:38 AM
by anand369
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Ignore PR at Your Peril!
If you do, it means:
1. you don’t value tracking the
perceptions of important outside
audiences whose behav
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anand369
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943
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August 25, 2008, 11:47:50 AM
by anand369
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If Your PR Can't Do This, Bag It!
As a business, non-profit or association
manager, why continue a public relations
effort that doesn’t deliver the key
external
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anand369
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951
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August 25, 2008, 11:47:05 AM
by anand369
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If I Were Coaching You
If I were coaching you as a business,
non-profit or association manager on how
to get the biggest bang for your public
relations
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anand369
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944
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August 25, 2008, 11:46:29 AM
by anand369
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How Would You Ever Know?
Your important outside audiences behave
in ways that stop you from reaching your
objectives.
Because you
haven’t pa
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anand369
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933
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August 25, 2008, 11:45:11 AM
by anand369
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How to Take Advantage of Public Relations
Decide once and for all to do something
about those outside audiences whose
behaviors affect your organization the
most.
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anand369
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1102
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August 25, 2008, 11:43:32 AM
by anand369
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How to Keep PR Working for You
Managers in the non-profit, association
and business worlds need to persuade
outside audiences with the greatest
impact on their
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anand369
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1103
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August 25, 2008, 11:42:53 AM
by anand369
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How to Create Quality PR Results
For many of us, the word quality is
closely related to our expectations.
When we receive the public relations
results we planned
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anand369
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890
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August 25, 2008, 11:39:29 AM
by anand369
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Just What Kind of PR Matters to You?
Parties, videos, booklets and column
plugs?
Or public relations that
does something positive and directly
about those
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anand369
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944
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August 25, 2008, 11:58:19 AM
by anand369
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Know What Matters Most About PR?
When, as a business, non-profit or
association manager, you are able to
persuade your key external stakeholders
to your way of t
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anand369
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874
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August 25, 2008, 11:58:56 AM
by anand369
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Managers: PR More Than Tix and Plugs?
You bet! And in three ways vital to you
as a business, non-profit or association
manager.
To succeed, your
public rel
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anand369
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814
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August 25, 2008, 12:16:29 PM
by anand369
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Managers: Paying for PR-Lite?
As a business, non-profit or association
manager, your public relations
expenditure may give you names in the
newspaper or produ
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anand369
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817
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August 25, 2008, 12:15:53 PM
by anand369
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Managers, Which PR Is Right For You?
An effort built around a string of print
and broadcast exposures? Or, a public
relations initiative that delivers
results far be
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anand369
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891
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August 25, 2008, 12:14:51 PM
by anand369
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