When you write articles with the sole purpose of increasing traffic for your website and get some serious sales done, then definitely you cannot use the common run-of-the-mill articles. Even though you are a literary genius, you will need to adapt to the ways in which articles are written online. Without that, even a prizewinning author may fail at online article marketing.
First and foremost, let us try to understand why the articles written on websites are different from articles we see elsewhere. The first reason for this lies in the fact that the Internet reader is much different from the reader of books and newspapers. The person using the Internet is sitting on a (mostly uncomfortable) chair in a workplace and is already harangued with other worries. Browsing the Internet is rarely a leisure-time activity. As a result, the Internet user is click happy. If your article is droning on and on, they will just go back and click on some other site.
Another thing is the space. On a website, you have only so many kilobytes you can use. Within this limitation, you have to put in the entire content of the website. And then you are targeting for some sales. If your article carries the tone of a boring economics teacher, then it is quite unlikely that the user will be interested in clicking on the backlink to your site. In conclusion, you have to attract the reader within a few words and impress them enough to make them buy your product.
So, your article must be different in style and approach. The following are some expert methods to generate traffic for your website through your marketed article:
(1) Selection of the keyword – Most people think that popular keywords are ideal for writing articles on. However, if your intention is article marketing, then this wouldn’t do. This is for the simple reason that if the keyword is popular, it will become difficult for you to track the progress of your own keyword among the sea of similar keywords. Hence, select a unique keyword. You could type in your desired keyword (within quotes) on a search engine. Only if it gives ‘no results’ must you select that as your keyword.
(2) Keep your language simple – Remember that you are writing for the Internet and not for the intelligentsia. On the net, you will get all kinds of people visiting your article. They will be people wanting to know about things, and your article must be sort of a guide to them. If you write in a highbrow and too much technical language, then you are putting off the readers who have come to read your article. Your language must be as though you are explaining something to your friend. When you are writing a marketing article, grammar takes a backseat, but punctuation in the right places is extremely important.
(3) Format your article – Make ample use of headings. Headings will give a prior knowledge to the reader what the next paragraph is going to be about. This will make the article easier for them to read. They may even return to your article to read the specific information they want.
You must also use bullets where necessary. See how bullets are important below:
Bullets help to:
* Organize your points in an orderly manner
* Make things easier for the reader
* Makes it possible for the reader to memorize information
* Increases presentation value of your article
Always use a leading and an ending paragraph. In the leading paragraph, you must write what the article is going to be about, which would serve as a precursor for your potential reader. Your first paragraph should be interesting enough to make the reader read on. In the last paragraph, you must summarize your points. It is a good idea to write something thought provoking in the last paragraph, which would make the reader click your backlink to know more about the subject.
(4) Keep an eye on the length of the article – Marketing articles should be written within a range of 400 and 700 words. Some directories do accept articles that are shorter in word count – Ezinearticles.com accepts articles that are as low as 250 words. But it is not good to have too short articles, as you will not be able to say all that you want. Articles longer than 700 words must also be avoided, as they will tend to be too disinteresting to the reader.
Article marketing is indeed a very lucrative development of the Internet; one which every writer must at least try. This is a very good way of getting both fame and wealth even while sitting at home. With time, you will learn how to write better and better articles for the net. Give it some time and effort, and watch your assets grow!
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