Ultimate Search Engine Secrets
by: Ian Graham
We all know the secret to earn more money with your website is achieving a high page rank, so below I’m going to give some of the tips I have learnt and used. Firstly the misconception is you don’t need to start from scratch as you can copy an existing website’s strategies, and use it to your benefit, but this comes a little later.
I get really fed up with reading articles stating how onpage optimisation is so important, now don’t get me wrong it is important but nowhere near as important as off page optimisation i.e.
Onpage optimisation - Ranking factors that are actually featured on your website-its content
- Title tags - place the keyword you want to optimise in between the title tags so if your site is about Search Engine Optimisation, then place ‘Search Engine Optimisation’ between the title tag and don’t repeat it hundreds of times.
- Header tags - place your keyword i.e. ‘Search Engine Optimisation’ between the header tags and bold the phrase or italicise.
- Alt image tags - add an alt image tag right at the top of your page, and name the image alt=‘search engine optimisation”
- Meta tags - this is very important do not Spam your meta tag with the same keyword i.e. ‘search engine optimisation’ hundreds of times as this will possibly get you banned by google and won’t actually help your page rank. Google doesn’t actually use Meta Tags when ranking a website anyway (this is a huge misconception).
- Keyword density - (if you have written 10 words and your keyword features 3 times that's a keyword density of 30%, keyword prominence, keyword proximity- Yes you can sprinkle your keywords throughout your website’s content and it certainly won’t do any harm. Please remember although you should use all the above onpage optimisation techniques I have taught you, its the offpage optimisation that will make the biggest difference to your website’s page ranking. The most important factor to take into account when looking for a rise in your page rank is link exchanges. I can not stress how important this is.
Firstly sign up to a link directory, as this is one of the best and fastest ways to get a higher page ranking. I have listed a few free and paid websites at my blog which are hardly known, but feature many high ranking websites looking for link partners. Back links from high ranking websites pointing to yours is probably one of the most important techniques I have used to get a high page ranking. Now you don’t need to start from scratch as you can copy exactly how a competitor earns their page rank.
Choose a website that has a realistic and achievable page rank with Google, you can download the Google toolbar here
http://toolbar.google.com. I would start with a page rank of 3, as this is quite easy to achieve. Type in a website url that is related to your site and you will have many sites that show up. Choose one with the page rank of 3 and then analyse that particular site’s content. You can use a very simple onpage optimisation trick by going into the toolbar at the top of your browser, click 'view' and then scroll down to 'page source' and bang you can see exactly what the site is doing to make his/her onpage search optimisation rank a Google 3.
You have already chosen your website and analysed their tricks and now you can find the exact sites that are linking to this website and get them to link to you as well. This is a little known trick that works every time. Type in link:www.whateverthesiteiscalled.com and this will give you the exact linking strategy that this website has used to gain its ranking of 3. Now all you have to do is contact the sites that link to
www.whateverthesiteiscalled.com. Now I know this is a lengthy process so this is why I have listed my "Top Picks" at
http://ultimatesearchenginesecrets.blogspot.com that can help you further, and make your search engine optimisation allot less painful.
With regards to your search engine optimisation you need to put in a certain amount of time everyday, whether this is 30 minutes, do 30 minutes consistently everyday. Make it your aim to contact five websites a day asking for a link exchange. I recommend putting their link on your website first and write an email stating how much benefit you gained from there website. Give them the link to where you have placed their website on yours, remember flattery gets you everywhere.
You now know more than 50% of website owners out there and if you use these strategies that I have taught you it won’t be long before you achieve the page rank you truly deserve.
About The Author
Ian Graham is a well respected author and writes a popular blog at
http://ultimatesearchenginesecrets.blogspot.com.
