Vovici, provider of enterprise feedback management solutions, today announced its involvement at European Customer Experience World (ECEW) on Tuesday 24 May at the Sofitel Hotel, T5, Heathrow.

The session, moderated by Vovici's Vice President EMEA, Derek Brown, is entitled "Happy employees, happy customers, happy company." Mr. Brown will spark a debate about how much of improving the customer experience is built upon gaining feedback from both customers and employees, then putting that feedback into action and building new business strategies. But, Derek will ask, if it's so easy, why isn't every company doing it? He will illustrate this point by discussing four common pitfalls between the desire to make a business customer-centric and actually achieving it. During the session, Derek will initiate a discussion about ways to avoid these common pitfalls.

“Each year, ECEW is a great forum for discussing how enterprise feedback management strategies can be employed to transform companies in the eyes of their customers," said Mr Brown of Vovici. “This roundtable should include lively debate about how the desire for happy customers may be there, but sound business decisions must be in place to achieve this goal."