Mobile interaction service provider tyntec (www.tyntec.com) today announced that it has increased its global network coverage by 16% to 750 mobile networks globally.

The new coverage in Asia, North and South America and Europe, with full coverage in US, Canada, Brazil and others, will enable tyntec’s clients to send SMS to more territories, more reliably and with a greater range of cost options. Available immediately, the new network coverage means that tyntec now offers one of the largest international coverage portfolios of any global SMS provider.

In addition to the company’s increased geographical coverage, tyntec can offer a greater range of routing options for clients, increasing reliability by enabling greater redundancy and also creating more flexible pricing options. Moreover, tyntec’s unique technical infrastructure means that it can reach these new networks with its high-quality messaging, ensuring reliable and scalable message delivery, Service Level Agreement (SLA) reporting and advanced measurement analytics.

The increased coverage is being driven by demand, particularly from the Internet industry, for large-scale, international SMS capabilities, with large Silicon Valley internet companies extending popular e-mail and social networking services with SMS especially into emerging markets. Facebook is, for instance, using SMS to extend their reach in developing countries and Twitter enables users to tweet via text messaging.

The Application to Person (A2P) messaging market is growing rapidly, with analysts such as ABI research estimating that social networks and portals will be generating 314 billion SMS messages in 2015 and Mobile Marketing Watch forecasting that A2P SMS will overtake person-to-person SMS in 2016. This A2P sphere is seeing a wide variety of use cases driving demand - from alerts for services such as calendar or birthday reminders to social media updates and coupons.

In addition the app market is awakening to the power of messaging and SMS. A recent Whitepaper by MobileGroove examined the increasing use of messaging as an additional channel in app marketing, which faces the challenge of being heard in a market in which roughly 15,000 apps are launched across the Apple, Android, Blackberry and Windows platforms every day. Presently, app developers and marketers are driving demand for messaging, as they are increasingly looking at push messaging and SMS to drive downloads, engagement and to reactivate customers.

“With our expanding footprint and ten-plus years powering many of the world’s largest SMS networks, our global network expansion and full SMS coverage into major markets such as the US, Canada and Brazil is a huge milestone for us,” said Thorsten Trapp, co-founder and CTO of tyntec.

“These new markets underscore our ability to provide unique and easy connectivity to the complex mobile market, whilst offering even greater reliability and a range of new pricing options for our clients. This combination means that we can offer clients the most compelling international SMS offering on the market.”