txtNation, leading Mobile Billing provider and SMS Aggregator today announced that Direct Operator Billing will be made available for service providers looking for new ways to monetise their content and digital services.

On the back of multiple meetings with several of the largest worldwide mobile operators, txtNation have successfully signed off and announced it's Direct Operator Billing (Charge to Bill) availability.

The first market to deploy this form of billing will be Ireland and txtNation have already announced partnerships with networks O2 and Vodafone. Further markets and networks are also being opened up later in the year.

txtNation who have a rock solid history of innovation in the mobile payments arena see this step into Direct Billing as the next step and state it has been taken using their unique insight into both merchant needs and consumer behaviour buying patterns.

Michael Whelan, Director, txtNation says "We have big plans for Direct Operator Billing. Charging directly to the phone bill with no SMS message, no short codes, no forms to fill out and no repeat clicking, reduces barriers to completing the purchase, putting the power into the customers’ hands and providing them with what they want, when they want."

txtNation go on to claim that no other payment experience allows for a true one click purchase like Direct Billing provides. Who can argue with the facts, with complete visibility, more flexible charging, higher payouts, less revenue leakage and simple customer care. All part of the reasons why txtNation are backing this revolutionary billing platform.

Direct Operator Billing is quite simply a new flexible and reliable way of billing customers when they purchase digital content and services.

txtNation are inviting all brands and application developers interested in connecting to test their gateway and see how this billing revolution compares on conversion rates to other ways to bill customers.

As one of the market leaders in providing mobile payments, txtNation are releasing Direct Billing, Charge to Bill across multiple countries over the next twelve months.

You can find out more about txtNation, and more about txtNation's mobile payment or SMS messaging services by visiting http://www.txtnation.com/about/call/, emailing [email protected] or calling +44 (0)1752 484 333. Latest news can be found on txtNation's blog at http://blog.txtnation.com.