Revolutionary Video Creation Solution Disrupts the Traditional World of Advertising Video Production, Slashes Time and Cost by 90 Percent, Enables World-Class Quality Video for Mobile Devices

London, United Kingdom – September 14, 2011 – Tubifi, Inc. today launched a new solution for online video creation, distribution and analytics designed to remove the barriers of high costs, time commitment and in-house talent required to produce world class videos for business.

Tubifi’s offering features a world-class creative team led by a former CLIO-winning advertising executive and a global network of skilled videographers.  The new company also has access to extensive libraries of high quality video footage through partnerships with leading video content providers and is developing its full technology platform for release in 2012. 

“Excellent advertising and video creation were, until now, the preserve of large corporations with vast marketing departments and deep pockets,” said Ian Brower, award-winning chief creative officer and co-founder, Tubifi.  “But, in today’s world of video-centric, connected mobile devices, all companies need compelling video to be competitive.” 

Video is critical in a world that is increasingly mobile, connected and social. Forrester Research reports that, compared with standard SEO (search engine optimization) techniques, a properly submitted video is 50 times more likely to achieve a first-page Google ranking.  As SEO guru Bruce Clay has said "If your competition has a video and you don’t, the competition wins. So I think we are going to see video on almost every site that at least wants to rank.” 

Tubifi provides a complete answer to how companies can excel in the digital world with game-changing video quality and distribution.  Tubifi’s online video platform will host video for websites using the leading video player and delivering video that is optimized for viewers’ devices and network connection speed.  Tubifi also enables uploading of video to free online video platforms like YouTube and Vimeo, sharing video through social networks like Facebook and Twitter, bringing email campaigns to life with video links, and attaching video to third party content to expand reach. 

“Most companies simply cannot afford, and often don’t have, the skill set in-house, to develop world- class videos and determine the best channels for distribution,” said John Belchers, CEO and co-founder, Tubifi.  “With our solution they now have a simple yet powerful answer to their video communication needs.” 

Harbaldeep Singh, Tubifi’s chief product officer and co-founder, states that “Tubifi’s process is built on collaboration with the customer from creating a concept and developing the storyboard, to completing the online video or advertisement and distributing it via the most impactful channels.”  Tubifi’s offering is completed by the measurement tools companies need to analyze their video’s performance and adjust their distribution strategy and/or video for better results and maximum impact.

To help streamline the content licensing process within Tubifi’s ad creation and distribution platform, the company will work with Thought Equity Motion’s application programming interface (API) to access the millions of hours of video in Thought Equity Motion’s large library of sports, news and entertainment footage. 

The new company was founded by long-time software, video and advertising executives including Belchers, a seasoned professional who has managed various technology companies with similar rapid growth opportunities, Brower, a CLIO-award winning creative director, Singh, an Emmy-award winning video software engineer, and Micha Barnum, who has expertise using innovative technology in next generation video solutions.

For more information about the company’s offerings and to view additional examples of Tubifi’s work please visit www.tubifi.com.