International private-sales site switches to StrongMail to gain the data integration, performance and reliability necessary to deliver personalised sale announcements in near real-time
London, February 23, 2011 –
StrongMail, a leading provider of online solutions for
email marketing and
social media, today announced that
Privalia, the leading private online sales club for fashion brands in Spain, Italy, Brazil and Mexico, is standardising its email marketing and
triggered messaging on StrongMail. By switching to StrongMail, Privalia gains the data integration, performance and reliability that is required to deliver personalised flash sale event announcements to millions of members in a matter of minutes.
Established in Barcelona in 2006, Privalia has more than 6 million members worldwide and is the leading flash sale site in every market it serves. Email is a key driver of sales for the company, with as much as 80 percent of its members accessing their daily offers through their email sales announcements.
With Privalia's rapid growth, it soon outgrew the capabilities of its existing solution. Upon evaluating the top email solution providers, Privalia selected StrongMail for its enterprise-grade email marketing capabilities and proven track-record powering leading flash sale sites. By switching to StrongMail, Privalia is now able to send more personalised and dynamic campaigns to millions of members in a very short time-frame.
"With email driving 80 percent of our rapidly growing member base to our daily offers, we needed a reliable email solution that combined performance and scalability with advanced functionality and real-time data integration – and that's exactly what StrongMail provides," said Ferran Güell, director of corporate marketing at Privalia. "Switching to StrongMail was a strategic decision, as email is a key factor in Privalia's success that not only impacts the customer experience, but our conversion rates as well."
Ideal for flash sale sites, StrongMail's burst email delivery technology provides the technical platform for assembling and delivering millions of personalized messages in a matter of minutes. Direct connection with customer data enables dynamic assembly at the time of delivery, while StrongMail's advanced email campaign management features provide real-time insight into deliverability and campaign performance.
"With email driving such a significant amount of traffic to its limited-time sales events, Privalia is making a smart investment in maximising conversions by ensuring that the right email reaches the right recipient at the right time," said Ryan Deutsch, vice president of strategic services at StrongMail. "Flash sale sites like Privalia often attract highly engaged and motivated consumers, and they are smartly relying on email to make sure that they keep them informed of sales events from their favorite brands."
