Pitney Bowes Business Insight (PBBI), a global leader in customer data, analytics and customer communication software and services, has announced that The Woodland Trust has selected Portrait Dialogue and Portrait Self Service Analytics to underpin its supporter marketing strategy. The 5 year deal, to include support, maintenance and consultancy, will involve an initial deployment focusing on selections and segmentation.

“We needed a system that was capable of allowing our direct marketing team to run complex campaign selections and Portrait Dialogue provided the best Graphical User Interface for this”, said Chris Webb, CRM Project Manager, the Woodland Trust. “Campaign segmentation using Portrait Self-Service Analytics will now be quick and easy, enabling the marketing area to perform ad-hoc queries with immediate results,” he added.

The Woodland Trust, the UK’s leading woodland conservation charity, cares for and protects over 1,100 sites of native woodland in the UK covering 19,000 hectares (47,000 acres).  It relies on financial contributions from its members and supporters which are managed through its Supporter Relationship Management (SRM) strategy. As such the Woodland Trust was looking to improve the execution of marketing analytics and campaign selection requirements within its CRM system in order to manage a high level of supporter care. This will include personalization of messaging and business intelligence as well as efficiency in contact management.

The marketing analytics & campaign selection system will be used by selected personnel within the Trust to analyze, understand and communicate with the Trust’s supporter base in order to gain the maximum benefit from its member interactions.

“We are delighted that The Woodland Trust has extended its marketing platform to include Portrait Dialogue and SSA”, said Kieran Kilmartin, Marketing Director, EMEA, PBBI. “Portrait’s insight-driven solutions have enabled several commercial and not-for-profit organizations to improve member and customer engagement by enhancing the experience, driving loyalty and life time value whilst increasing income and revenues,” he added.

The initial phase of the project will focus on profiling and segmentation of the 600,000 supporter base.  Thereafter this intelligence will be used to target multi-channel campaigns ensuring supporters receive timely and relevant communications