Leveraging location-based services for a greener, more efficient world

LONDON, 02 February, 2011 – Telmap, the original pioneers in mobile location-based services, today introduces multi-modal routing, as part of its involvement with the innovative, pan-European In-Time project.

The In-Time project will pilot and validate an innovative pan-European approach to Real Time Traffic and Travel Information (RTTI) services. The reliable and real-time delivery of these services to the individual traveller and to traffic management centres is likely to reduce drastically energy consumption in urban areas, across different modes of transport. The traveller is expected to change his travel behaviour according to the information he/she receives, opting for the most efficient and quickest modes for his/her travel journey.

Telmap is a world leader in mobile location-based services, and provides white-label, fully hosted and managed LBS to over 26 mobile operators globally. Telmap provides the In-Time project with multi-modal, door-to-door routing that includes all available transportation forms such as walk, drive, buses, undergrounds and trams, flights and more. The service will initiate in six cities across Europe: Munich, Florence, Vienna, Bucharest, Oslo and Brno. Additional cities are expected to come on-board. Telmap was selected as one of the leading navigation partners and will provide its solution on the Symbian S-60 series, both for touch and non-touch devices, which currently translates to dozens of devices in the above mentioned cities. Telmap’s vast expertise in managing communities as well as comprehensive porting capabilities, knowledgebase across multiple mobile operating systems, and ability to support the solution were key considerations in its selection.

“Immediately upon hearing about the In-Time project, we wanted to be part of it. Telmap definitely recognizes the potential of location-based services in making our world more environmentally friendly, saving time and energy and minimizing pollution. We are extremely proud to participate and make our contribution to this extremely important and strategic initiative”, said Motti Kushnir, Telmap CMO.

“We greatly appreciate Telmap’s contribution to the project. We make an effort to engage partners who are leaders in their fields to make sure we can keep up with the future when planning for it today”, said Martin Böhm, Project Coordinator of In-Time.