The latest generation of navigation and localization solution for mobile has arrived on the French Market

LONDON, 06.09.2010 – Telmap today announces the launch of the Telmap5 Mobile Location Companion, commercialized by SFR in France under the name SFR GPS.

SFR GPS is the next level of evolution in mobile location-based services, capturing the essence of what users expect today; high quality maps and a rich search experience including the ability to search for proximity services in their immediate surroundings and the famous Telmap navigation service which completes the experience.

The new location companion is the next generation of SFR’s existing Find & Go service (also powered by Telmap) and in addition to the complete navigation offering, Telmap have added several innovative features for a richer and more valuable experience:

- The unique widget carousel which enables quick and focused access to nearby information from any screen within the application. Using the widget carousel, customers can quickly and easily find whatever they are looking for: The nearest Velib bike rental station or SFR shop, parking, hospitals, ATM’s and more all by simply clicking on the relevant widget on the carousel.

- The intuitive free-text search that enables users to access millions of points of interest from a variety of content providers and categorizes the results to ensure their relevance to the user.

- The new and improved map-centric user-interface which places users at the centre of the map enabling them to make the most of their surroundings.

SFR GPS is available on the BlackBerry Curve 9300 and 8900 and on the BlackBerry Bold 9700 and 9000; it will be available shortly afterwards on additional smartphones.  SFR customers have free access to the application for local search, mapping and pedestrian navigation and for a monthly subscription, customers can also benefit from complete turn-by-turn in-car navigation.

“This is the next step in our commitment to enable SFR to drive customer loyalty by bringing true value to their end-users through a differentiated offering that answers customers’ day-to-day needs,” says Oren Nissim, Telmap CEO.  “By constantly identifying new consumer trends, we will continue to enhance SFR GPS with additional content and services in the future.”