London, 1st November 2010 – Tealeaf®, the leader in online Customer Experience Management (CEM) software, has won ‘Online Technology Vendor of the Year’ at the 2010 Retail Systems Awards. The entry showcased how Tealeaf is helping some of the UK’s leading retail brands - including Ideal Shopping, MandM Direct, Next and Dabs - increase online revenues and improve customer experience.

The Retail Systems Awards recognise excellence and innovation in the field of information technology within the UK retail sector. The primary criteria for judging includes the delivery of significant business benefits, innovation and originality of application. Tealeaf was awarded the title for its ground-breaking CEM technology, which is used by some of the world’s leading retail brands to gain unparalleled insight into online customer struggle.

In awarding the accolade to the Tealeaf, the judges commented that: “The judges were impressed by a company whose customer experience management solutions are empowering companies to optimise e-business by eliminating the obstacles that block successful conversions or completion of business processes.”

“As ecommerce enters its maturity phase, retailers need to take much more care over how they treat their online customers,” said John Lillie, Tealeaf’s Vice President UK and Southern Europe. “Over the last year, we’ve worked with retailers to help them put customer experience management at the heart of their ebusiness. By identifying customer struggle and optimising their sites, our customers are benefiting from increased revenues, reduced costs and improved brand loyalty.”

For more information about Retail Systems Awards, including a full list of all the winners, visit http://www.retail-systems.com/awards/