Tealeaf Supports MandMDirect.com’s Online Growth by Providing Insight into the Customer Website Journey

Fashion bargain hunters will benefit from an improved customer experience following the online retailer’s adoption of Tealeaf CX Solutions

London, 3rd September 2009 - MandMDirect.com, one of the UK's leading discount fashion etailers, has deployed Tealeaf’s Customer Experience Management software on its ecommerce website to enhance the experience of visitors as the company continues to expand its online operations. Tealeaf CX Solutions gives MandMDirect.com complete visibility into how customers behave and interact online, allowing the company to optimise the website customer journey and ultimately increase conversion rates.

“As customers increasingly turn to the internet to look for bargains, our business is experiencing significant growth,” said Neil Sansom, Marketing Director at MandMDirect.com. “Tealeaf allows us to take advantage of this demand by developing new website offerings whilst protecting the customer experience. Tealeaf helps maintain our competitive edge by enabling us to address customer-facing issues quickly, thereby increasing customer conversions and maximising sales growth.”

Launched in 1998, MandMDirect.com has recently undertaken a major expansion of its online properties, adding multiple currency options and the launch of a new site, Teds-Shed.com.

Tealeaf’s unique patented technology will effectively track and record the journey of each and every visitor across MandMDirect.com’s websites. The visibility that Tealeaf provides will enable the company to quickly find, validate and quantify any issues that might be impeding customers.

Benefits that MandMDirect.com will see from Tealeaf include:

Improved conversions and sales – by identifying and removing site obstacles that are preventing success
Enhanced visibility into the customer experience – by understanding why customers take the action they do and then using that knowledge to improve site usability
Reduced deployment time for new projects and activities – by being able to immediately reproduce even the most elusive problems
Faster reaction to remedy customer issues – with instant notifications of any drops in site usability KPIs so immediate action can be taken to remedy the problem

“With the growing adoption of the Internet and the relative ease of establishing a Web presence, the online marketplace has become fiercely competitive. An optimised website offering a greater customer experience can give a company the competitive advantage it needs to excel in such a challenging marketplace,” said John Lillie, UK Country Manager at Tealeaf. “Tealeaf will allow MandMDirect.com to capture and remedy customer issues, reduce development time for new projects and improve conversions and sales, which combined could give MandMDirect.com that all important edge over the competition.”