31 January 2012 – Super Group today announced its implementation of Greenstone Carbon Management’s Acco2unt solution to measure, manage and reduce its environmental impact. This signals another significant step in Super Group’s drive to improve its environmental performance across its broad-based supply chain management business.

The carbon accounting software enables Super Group to identify opportunities to reduce its environmental impacts, set specific targets for business activities or regions and monitor performance over time ensuring that the associated financial savings are achieved. This will allow Super Group to track and manage the carbon emissions across its three operational divisions.

“Greenstone's Acco2unt solution makes the whole process of tracking our emissions quicker, easier and more cost-effective. We are able to track and monitor our carbon emissions in each of our divisions and set focused reduction targets. The software allows us to review the impact of carbon emissions during current operations and also model and forecast emissions for any planned business growth,” said Nigel Redford, Group Company Secretary at Super Group.

Using Greenstone’s Acco2unt solution, Super Group has measured its baseline carbon footprint for the past two financial years. Travel and transport accounted for 88% of emissions, primarily due to Super Group’s large fleet of company vehicles.

Greenstone’s Acco2unt implementation partner in South Africa, Cleaner Climate, a specialist climate change consultancy, is now working with Super Group to develop a carbon emission reduction programme.

Greenstone’s CEO, Matthew de Villiers, said; “We are delighted that Super Group has selected Greenstone’s Acco2unt solution and, together with our South African partner Cleaner Climate, we look forward to helping Super Group deliver on their commitment to becoming recognised as a leader in environmental performance. We are seeing increasing interest in companies taking a proactive approach to carbon management in South Africa and companies like Super Group are setting the example.”