New STEP Master Data Management System to Streamline Business Process for Food & Drink Product Information and Make Leading Restaurant and Pub Company More Agile.

Reading, UK – 19 January 2011 - Mitchells & Butlers, the leading operator of restaurants and pubs in the UK, has selected the STEP master data management platform from Stibo Systems to help improve its product information management for ingredients, suppliers, recipes and menus across its range of industry leading brands including Toby Carvery, Harvester and Vintage Inns.

The implementation of STEP will underpin Mitchells & Butlers’ drive to develop its processes, systems and data quality in order to be able to make the best possible decisions regarding menus and drinks ranges, and to be more agile, rapid and responsive in going to market. STEP will support the restaurant menu change cycle, the on-boarding of products from the GS1UK datapool, as well as the development process for new menus and recipes.

With STEP as the central hub for numerous other applications in the Mitchells & Butlers landscape, the restaurant and pub company will significantly reduce duplication and errors in data maintenance.

Mike Sackman, IT director of Mitchells & Butlers said, “We put a number of vendors through a formal selection process and determined that Stibo Systems could best meet our MDM needs both now and in the future.”

“It is very exciting to welcome Mitchells & Butlers to our customer community. We have a long history of supporting our customers’ MDM strategies and we look forward to working with them for a long time”, said Mark Thorpe, managing director at Stibo Systems UK.