Leading New Zealand based photonics equipment manufacturer Southern Photonics, has announced that it will be rebranding as Coherent Solutions ahead of next weeks’ OFC/NFOEC.

The rebrand has been prompted by the companies’ evolution over the last two years to focus their product portfolio on coherent solutions for the photonics test and measurement instrumentation market. Coherent Solutions is set to grow on the already established global reputation and relationships of the Southern Photonics brand as an OEM supplier, and will continue to produce specialized photonic instrumentation products extending past the optical communications sector into other applications which require the generation, characterization and analysis of optical signals and pulses.

Dr. Andy Stevens who was previously the Chief Operations Officer for Southern Photonics will now become the new Chief Executive Officer for Coherent Solutions. He said, “We are very excited to be announcing the rebrand to Coherent Solutions before our first big show this year. It’s the perfect opportunity to further demonstrate our strength in the market as we announce new relationships and products at OFC.”

Coherent Solutions will not only be a provider of OEM solutions, but will still continue to develop and sell products under their own brand, maintaining its position as a market leader as well as the critically important close relationships with the end-users of their products. This will enable them to assess market developments and conduct field trials before releasing products globally.

“We remove the risk and uncertainty out of selling our products and have a strong value proposition in that we know the markets we are providing solutions for and can validate customer requirements before offering them to our partners globally,” added Dr. Andy Stevens, CEO. “The name change does not alter anything and will be business as normal as we continue to grow our own brand product portfolio as well as develop relationships with global leaders in the photonics instrumentation market to provide them with OEM solutions.”

To support the continued growth and company expansion Coherent Solutions will be moving during quarter two of this year into a much larger headquarters and manufacturing facility.

The new brand will take effect from March 11 and be seen for the first time at the show in Anaheim, California, booth 1333.