Cell C has selected the award winning Mercury multimedia platform from 3ple-Media to assist in the creation of a wide range of sophisticated multimedia services.
South Africa is already a world leading market for mobile multimedia with more South Africans accessing the Internet via Mobile than the fixed line internet. The fast evolution of the South African mobile multimedia market is steadily eclipsing the country’s 10% internet penetration figures (5.3M)* and has already seen as many as 70% of users receive ads on their mobile phone in addition to an ongoing willingness by users to embrace many advanced multimedia services such as surf cams.
Recognized for its unique combination of both commercial and technical innovation, Mercury has been created to help operators position at the centre of the newly emerging mobile multimedia ecosystem. Through Mercury, operators are able to mobilize subscribers to use new multimedia services, monetize enhanced data ARPUs and micro-personalize the offering to enhance the end-user experience.
Simon Camerer, Executive Head of Marketing at Cell C believes Mercury will give the company the means to deliver fast, relevant and highly differentiating multimedia services. “It provides technical and commercial advantages to compete effectively and profitably in our market.”
The Mercury multimedia platform is the world’s most powerful mobile multimedia engine for SMS, MMS, Web and Streaming, enabling rapid access to and delivery of mobile multimedia services. This is tapped directly by media companies and content providers via a series of out-of-the-box multimedia compilation and distribution tools. End-user experience is protected and guarantees by a host of service support elements.
Unrivalled performance, rich functionality and unlimited throughput site licensing mean that 3ple-Media’s Mercury is fast becoming synonymous with the very best of mobile multimedia innovation.
To find out more about 3ple-Media’s Mercury™ platform and Mobile Multimedia Push, visit:
www.3ple-Media.com* Source: Internetworldstats.com
