Gartner Joins Europe’s Best Known Brands to Present Insights and Success Stories on Digital Strategies, Online Marketing and Web Platform and Development Initiatives

London, UK, 29 September 2010 – Sitecore, the leading provider of .NET Web Content Management System (CMS) software, today announced its upcoming industry event, Digital Trendspot 2010. This complimentary event is a one-day conference designed for marketing professionals and online brand strategists. Participants will gain an abundance of insight into future digital strategies, new Web initiatives and online marketing opportunities.

Featured keynote speaker Mick MacComascaigh, research director for Gartner Research, will discuss trends in user behaviour and their impact on Web content management.  Additional speakers include renowned industry personalities such as Michael Seifert, CEO of Sitecore Corporation, Margaret Manning, CEO of Reading Room, Ben Jones, technical director of AKQA, and Eric Reiss, CEO of The FatDUX Group.  The event will also highlight 12 digital success stories from some of the best known brands in Europe. Speakers, from companies such as Cadbury, NHS Direct and Manchester City FC, along with many others, will demonstrate how they leverage technology and customer intelligence to gain competitive advantages and maximise ROI.

“This decade, we will experience websites that are like a friend’s whisper in your ear,” said Michael Seifert, CEO, Sitecore. “The old days of Web mass marketing will begin to fade and a new era of one-to-one marketing will rise.”

WHO:     Keynote speakers:
Gartner Research, Sitecore, Reading Room, AKQA, The FatDUX Group
   
Brand speakers:
Cadbury, Manchester City FC, Toshiba, Kia, NHS Direct, The Conservative Party, Bristol Airport, G4S, Scottish Enterprise, BIS (Department for Business Innovation and Skills) , National Autistic Society, Oticon
   
Agency speakers:
3Sixty, Aqueduct, ClearPeople, DigiEyeZ, Dog Digital, Endava, Eduserv, e3, Pentia, Reading Room, True Clarity

WHAT:     Sitecore Industry Event:  ‘Digital Trendspot Conference 2010’
(Note: Space is limited)

WHEN:   Wednesday, October 13, 2010, 09:00– 17:30

WHERE:    Lancaster London Hotel, London W2 2TY, United Kingdom

“One of the most difficult business challenges facing organisations today is capturing the attention of today’s audience online and on-the-go,” said Laust Sondergaard, chairman, Sitecore UK. “The speakers that are presenting at Digital Trendspot have demonstrated digital excellence. These leaders will share how to create relevant and more meaningful Web experiences that accelerate business results. Digital Trendspot 2010 is an excellent opportunity for digital and online marketers to gain insight and inspiration from successful leaders and practitioners.”

Full agenda and registration details can be accessed here.  The morning session will be dedicated to keynote speakers and the afternoon session will focus on case studies.  Participants and other members of the community can join the conversation and follow @SitecoreUK on Twitter with the #SitecoreDT10 hashtag.