Sigma Systems on Advanced Advertising, Tru2way and more at NCTA’s Cable Show 2008

New Orleans, Louisiana – May 14, 2008 – Sigma Systems (www.sigma-systems.com) is proud to be playing an active role at NCTA’s Cable Show 2008, which takes place in New Orleans May 18-20, 2008. Among its initiatives at the conference, Sigma’s President and COO Tim Spencer is speaking on campaign marketing support technologies and platforms in partnership with executive representation from some of the top five cable operators in North America. Rick Mallon, Sigma’s Vice President of Product Management, will speak on the topic of subscriber information systems to enable advanced advertising on a Tru2Way pre-show panel. In addition, Sigma will demonstrate its solutions for advanced advertising, residential triple play, hosted commercial voice and mobile at booth 2705.

Speaking Sessions

Tim Spencer, President and COO for Sigma, addresses “Behind the Campaign: Marketing Support Technologies and Platforms” with panellists Cyndee Everman, VP of Operational Support Systems for Time Warner Cable, Scott Hatfield, SVP and CIO for Cox Communications, and Jay Carlson, CIO for Charter Communications. The panel is being moderated by Seth Arenstein, Editorial Director, Cable 360/CableFAX, and forms part of the CIO.IT track. It takes place on Tuesday, May 20, 2008 at 2pm.

Mr. Spencer and his industry colleagues will discuss new technology solutions, such as market-segmentation databases and online audience targeting, which are emerging to support the science of marketing in the modern-day cable communications and entertainment industry. Attendees will have a first-hand opportunity to hear from experts who are applying these new tools of the trade to help zero in on market sectors and generate improved results, response and ROI from their marketing investments.

Understanding Tru2way Networks

Rick Mallon, VP of Product Management for Sigma Systems, is speaking in a panel session titled, “In the Middle: Technology Components for Tru2way Networks”, which takes place on May 17, 2008 at 1:30pm. Other speakers include Mark DePietro, VP, Video Access, Digital Video Solutions for Motorola; Sam Pemberton, Group CEO of The Softel Group; and, Jeff Seebeck, VP of Product Strategy and Development for Cisco. This group of experienced developers, technology providers and infrastructure specialists will help attendees gain a greater understanding of the possibilities and parameters of Tru2way by explaining everything from how networks will scale, to leveraging subscriber information analytics for targeted advertising campaigns and how advertising will play in the next-generation of advanced video services. The panel is being moderated by Jeff Baumgartner, Site Editor for Cable Digital News/Light Reading.

Product Demonstrations

At booth 2705, Sigma will highlight its global leadership in enabling advanced IP services such as high-speed data, video, voice, premium content and multimedia. Sigma is also pioneering the evolution to “applications enablement”, making it possible for service providers to rapidly deploy new applications and further distinguish themselves from the competition by offering a unique, personalised user experience. Sigma currently manages more than 50 deployments for CSPs with a combined total of approximately 100 million IP services deployed worldwide. Product demonstrations will include:

•   Sigma’s Residential Triple-Play Solution, which enables the delivery of voice, video, high-speed data and ISP services. CSPs can rapidly introduce and deliver incremental messaging, premium content and entertainment services on top of defined triple-play bundles with Sigma’s complete, end-to-end solution.
•   Sigma’s Hosted Commercial Voice Solution, which automates the complex IP service fulfillment functions required to deliver voice services with a full set of calling features, including call display, call forwarding, call answer and hunt groups, as well as innovative IP-based communication features such as find me/follow me and unified messaging. As well, it provides a web portal for SMB customers to manage their phone service remotely. The solution also supports LNP for multiple telephone number ordering and complex directory listings needed by businesses to preserve the investment in their phone numbers.
•   Sigma’s Mobile Solution, which enables the service creation, service bundling and fulfilment process capabilities to deliver multiple services in a multi-technology mobile network domain. With Sigma, CSPs can automate the delivery of services such as voice telephony and voice features, push-to-talk, IM/SMS/MMS, premium content and broadband Internet capabilities with the push of a button.
•   Sigma’s Advanced Advertising Solution, which is aligned with Tru2Way and SCTE 130 standards, and demonstrates how subscriber data can be captured, correlated, analyzed and subsequently leveraged to drive advanced advertising campaign decisions.

Media and Analyst Briefings

Sigma executives are available for one-on-one media and analyst briefings at the event. Please contact Christine Payne ([email protected] or 905-339-6655) for more information or to schedule a meeting and/or product demonstration.

NCTA’s Cable Show 2008 takes place May 18-20, 2008 in New Orleans, Louisiana. Additional information is available from the Cable Show web site at http://2008.thecableshow.com/Overview/Home.aspx.