Cologne, March 25, 2010. SEVEN PRINCIPLES AG (7P) is developing a range of useful and entertaining mobile apps for the Vodafone 360 Apps Shop.

With apps relating to more than 15 well-known brands, including Universal Pictures, Deutsche Bahn, Sixt, Varta hotel and restaurant guide and Commerzbank, 7P is demonstrating the variety of mobile applications – from shopping to news, entertainment and social networking.

Mobile apps enable users to have access to all their favorite Internet content on-the-go.

7P has developed applications for the Vodafone 360 Apps Shop in order to provide users with up-to-date and useful information that can be accessed on Vodafone 360 enabled handsets. Applications such as the Sixt app allow users to view current offers on rental cars and even book a car through the application.

With the DeutschlandCard bonus program users can collect points and receive benefits in many participating stores in Germany. DeutschlandCard app enables members to quickly find bonus partners nearby and collect points more easily. If you want to know when the next train is running you just need the Deutsche Bahn app, which will send information directly to your Vodafone 360 enabled mobile phone. Location based services such as the Commerzbank app will point users to the nearest cash point and the Varta hotel guide app will provide information on nearby hotels. Users can define their hotel searches by using filter criteria built into the application.

Additionally, 7P has worked with Universal Pictures to create an app that provides information on up-and-coming blockbuster film and DVD releases. 7P’s Starlounge app is designed to send current news from the world of celebrities to Vodafone 360 enabled handsets. 7P has also developed the “Language Translator“ app, which provides translation and useful phrases and sentences in 14 European languages, and if users want to know the equivalent of Fahrenheit in Celcius or millimeters in inches, they can use the ”Converter“ app.

7P has also developed an app for the Aka Aki mobile social networking tool. The application informs you of other Aka Aki users in the vicinity and enables you to contact them, exchange pictures and build a network of friends.

“Using mobile apps, the Internet will become an even bigger part of our everyday lives, because it is available via mobile phone at all times, wherever you are“, says Ulrich Trinkaus, Chief Operating Officer (COO) of SEVEN PRINCIPLES AG.

The apps mentioned above, together with many others, are available for download in the Vodafone 360 Apps Shop at: www.360.com