Finland’s leading magazine publisher uses Intershop for consistency and efficiency across its comic and book club webshops

Cost-effective solution enables new webshops to be launched in response to market demands

Intershop supports the Publisher’s magazine subscription shop and customer service site

Helsinki, Finland, 23 October 2013 – Finland’s leading magazine publisher, Sanoma Magazines Finland, has rolled out Intershop across all its magazines, comic and book club webshops to provide synergies and campaign efficiencies for the business. The integration is being conducted by Intershop partner, Fenego, a specialised e-commerce integrator from Belgium.

Minsu Rauramo, E-Commerce Manager, Sanoma Magazines Finland said, “We have a number of different branded book clubs and magazine webshops for related merchandise that required an e-commerce platform to support managing memberships and purchasing products online. We also needed a platform that would enable our team to easily launch campaigns and new sites.”

“Our challenge was to migrate all of our comic and book club webshops to one e-commerce platform that would allow us consistent functionality with the ability to brand each site differently. This would result in an improved customer experience as well as providing cross selling opportunities for our business.”

To solve its e-commerce challenges, Sanoma Magazines Finland turned to Intershop to provide one e-commerce platform across all of its webshops to support shopping, purchasing and membership services. Intershop enables a consistent approach for the e-commerce team to deploy webshops, brand each as required, but in a consistent format, and run dynamic campaigns and promotions for new and additional revenue opportunities.

Rauramo continued, “A lot of great ideas were not possible because the upfront costs for rolling out new webshops were too expensive. Intershop solved this problem for us. Intershop was selected as it allows us to be quick and efficient as well as providing a cost-effective solution when launching new sites. We are now able to roll out new sites quickly to meet customer demand delivering new sources of income for the business.”

Jochen Moll, CEO at Intershop said, “This is a perfect example of how Intershop can help retailers from various specialities streamline operations for a more consistent and effective approach. This not only enables the team to work more effectively across the business when updating the sites, but it also ensures agility in meeting customer needs and demands.”

Intershop has been rolled out already across many of the Publisher’s club sites; https://kauppa.nettiet.fi, http://www.nti.fi/, www.guinnessworldrecords.fi, www.lastenomakirjakerho.fi, www.minit.fi, www.kaak.fi, www.raxunremppa.fi, www.carlbarks.fi, www.jaakonmatkassa.fi, www.prinsessakerho.fi and a brand extension shop for the Finnish Donald Duck magazine, https://kauppa.akuankka.fi. Sanoma Magazines Finland continues to roll out Intershop across the business. The platform also now supports print and digital magazine subscription sales.

A detailed case study with further information about the project is available for download in Intershop’s Media Center.