London May 14, 2010 reghardware (www.reghardware.co.uk), the leading UK online consumer tech publication, returns to its original black and green livery, for a brand new look.

Four new channels have been introduced to filter the latest news and reviews of the most desirable consumer electronics – Computer, Mobile, Photo and Lifestyle.

reghardware's Media launch partners include HP, which is sponsoring the Computer Channel for its new TouchSmart 600 PC; and Sony Ericsson, which is sponsoring the Mobile Channel to promote the Xperia X10 smartphone.

Paul Hylden, head of consumer advertising at reghardware, said: "Our redesign improves the reader experience and enhances targeting opportunities for our advertisers. The introduction of new ad formats, complemented by reghardware's stylish redesign, will generate further success stories for our commercial partners in 2010."

As well as the new skin, reghardware has broadened its editorial remit to include broadband and games reviews for the first time - according to our research, seventy per cent of reghardware's upscale readers are regular gamers.

Tony Smith, reghardware editor, said: "reghardware has rapidly grown to become one of the key destinations for Britain's hardware-obsessed 'Generation Gadget' consumers. The site's bright new design is already drawing in a wider audience and positions reghardware as the place to track exciting new products and technologies from the lab to the living room.

"And reghardware is set to bring its community of tech-craving readers even more treats this year, as we roll out a video channel, offer big-ticket competition prizes, launch expanded forums and - with the deal-savvy in mind - a much improved 'buy smarter' price comparison section."

reghardware readers are young, mostly male, affluent professionals, who are passionate about technology. They have used the internet and mobile internet much longer than most, according to a custom UK Internet Monitor (UKUIM) study undertaken by Forrester Research In Q4 2008.

reghardware readers are early adopters with a wide sphere of influence. They exploit the latest kit at work to ensure a competitive advantage, and they exploit the latest kit at home to manage their lifestyle and entertain. Crucially, they have the purchasing power to buy stuff.

The creative brains behind the makeover were the London design agency Dekko Advertising (http://www.dekkoadvertising.com/).