Digital agency Realise and Scottish Widows Investment Partnership (SWIP) this week launched a new website for the asset management business.

Realise were appointed by SWIP after a competitive pitch to redesign and build www.swip.com using a new CMS, Ektron. The overall aim of the project was to create an improved user experience that could sit at the centre of SWIP’s future digital and offline campaigns.

The project commenced with an extensive customer research and planning phase, contributing to a completely redesigned information architecture and set of wireframe templates for user testing.

Realise adapted the recently refreshed SWIP brand guidelines to deliver a modern design that provides SWIP with a huge degree of flexibility for ongoing developments.

The site was planned, designed and delivered in-house by Realise, with one multi-disciplinary team ensuring a smooth delivery of the site from brief to go-live. The site, built using Ektron 8.6, features a number of bespoke tools, third party data integration and multiple-language switching.

As well as improving the customer experience, the site was also built to meet the changing demands of the client, with increased marketing agility delivered through Ektron’s drag-and-drop PageBuilder feature.

Gareth Edwards, Head of Digital, Media and Production for SWIP, says the site will be a huge step forward for the brand as it looks to digital as a way to differentiate: “When we kicked off this project we had a clear set of goals in mind, to improve the online experience for our customers and to deliver a flexible, adaptable web platform. We’ve delivered both of these goals and more. It was a real team effort, Realise and the SWIP team worked tirelessly to get this across the line, and we are all delighted with the end result.”

Fiona Proudler, Managing Director of Realise, added: “This has been an exemplary project and a joy to deliver from start to finish. A client who understood and demanded that the needs of the user and business were considered and met throughout the project. The application of a CMS that supports both the site’s authors and its visitors. And a team of researchers, UX designers, designers, developers and project managers working closely with the client at every step.”

The site can be seen at: www.swip.com

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