WIN and Qtel launch mobile music service in Qatar

High Wycombe, 26th April 2010 - WIN, a leading provider of interactive information and entertainment to mobile phones, has today launched a new mobile music service called Mozaic Music* with Qtel, the leading telecommunications service provider in Qatar. WIN built and delivered the service and will manage it on behalf of Qtel. The service is live and available to Qtel’s 2.2 million customers in Qatar.

WIN’s fully managed mobile music service has been integrated directly into the existing Qtel Mozaic portal, providing a range of local and international full-track music as well as ringtones and music videos.

WIN is also responsible for the marketing promotion of the service which includes refreshing and adding content, updating the news and charts as well as aligning closely with Qtel’s marketing team in order to place and highlight the latest offers and promotions.

In the Middle East, mobile music revenues are forecast to reach $274 million (USD) in 2013**. With this new service, Qtel has the opportunity to tap into this growing market.

Graham Rivers, WIN plc said “Mobile music is a key growth area and one that mobile operators around the world are looking to deliver. We’re thrilled to be working with Qtel in this exciting growth market and we’re confident that our tried and tested mobile music service will be a hit with Qtel customers.”

WIN’s experience in providing mobile entertainment content ensured the selection of its technology by Qtel.  WIN provides similar mobile music services for companies including Orange and Sony Ericsson.

*  Wap access: wap.mozaic.qa 
   Online access: www.mozaic.qa
** IE Market Research, Sep. 2009