European businesses know a good corporate reputation is a valuable strategic asset, but few know to take full advantage of it. That's the conclusion of new research that shows only a handful of companies use reputational evidence to inform leadership options, debate, planning, change or risk management.

But organisations like AOL, National Grid, and TNT are already benefiting from a new approach to reputation management. For the first time Alva will demonstrate a system, which truly enables companies to accurately predict, analyse and manage reputation across the enterprise. The presentation will be part of the European Communications Summit in June 30 and July 1 in Brussels.

David Walker, Head of Communications and Marketing, TNT Express Services UK & Ireland said:
“Alva delivers invaluable insight and genuinely adds value for any client who is serious about monitoring and gauging perceptions of their organisation. I have no doubt Alva will continue to excel as a sector leader for years to come, not least because of their expertise, professionalism and refreshingly high levels of integrity.”

Delegates will also hear about;

    the social, economic and technological changes that have placed reputation high on the boardroom agenda, and,

    an assessment of how the issue is dealt with by most Global 2000 companies.

Alva founder and Chief Executive Alberto Lopez-Valenzuela said: “Our enterprise reputation analysis approach enables analysis of the complex web of interrelations between diverse stakeholder groups, business functions and the company’s market value. This is the intelligence required for the businesses to manage emerging reputation risks and leverage value from a positive reputation.”

The event is organised by The European Association of Communication Directors (EACD) and Communication Director magazine, it is the largest annual event of its kind, bringing together in-house communication professionals across Europe.

Notes to Editors

    “Reputation Management Research 2011. Trend: Third Party Reputation Data and Intelligence Providers ‘Building Confidence in Decision Making.’” Research supported by Alva carried out by Hesleden Partners Limited

    European Communication Summit, www.communication-summit.eu

    Alva monitors over half-a-million news and financial announcements, trading and analyst reports and social media comments a day to assess the impact on the reputations of companies by industry sector.