London, 18 November 2013 – Pop-up bars, shops, galleries and restaurants are launching across cities around the world as retailers take the opportunity to test new markets, garner opinion and cash in on consumers’ desire for all that is new, different and great value, without the overheads of permanent shops. A pop-up sake bar, cake shop and dressing-up boutique are just a few that have emerged in London in the past few weeks with many more expected in the run-up to Christmas, as entrepreneurs, artists and household names alike open temporary sites. Today, Easynet Global Services is calling on pop-up retailers to make sure they have the right IT in place to make the most of the tremendous opportunities these pop-ups present.
In the past, says Easynet, the spontaneity and creativity of pop-ups has run the risk of being stymied as retailers waste valuable time on complex order processes and wait for weeks for IT systems to be installed. Now, pop-up retailers can benefit from Easynet’s Rapid Deployment 4G which can be installed within two days and provides a failsafe platform for retailers’ stock management, financial applications and CRM systems. Rapid Deployment 4G can quickly and easily connect customers, and can provide network back-up to corporate MPLS networks using different access technologies. Features of the service include high priority service delivery, fast installation and Easynet’s stringent Service Level Agreement, SLA 3.0 which includes guarantees on both provisioning lead time and time to fix, ensuring a robust, secure and reliable service and leaving retailers free to focus on revenue streams.
4G means that retailers can recreate their shop or restaurant’s IT on-site, and makes for an immersive retail environment for visitors as they can use smartphones and tablets to enhance their experience.
Adrian Thirkill, Easynet’s UK MD and COO said, “A long wait for IT services hampers progress and stifles innovation, at a time when the economy should be doing all it can to revitalise the retail sector and get consumers to spend money. Pop-ups drive innovation and give retailers the chance to offer unique, interactive and personal experiences, but their hands have been tied by complex ordering processes. IT is an important foundation for these pop-ups but it should stimulate not smother progress”.
