ImpulsePay can help charities to set up simple, one-click, mobile donations

London, July 27th, 2010: Payforit 3 is the latest update to Payforit’s mobile purchasing service which, supported by all the UK mobile operators, allows any UK handset to make a mobile purchase – or in this case a donation. Using Payforit 3 the cost of the transaction is billed directly to the user’s mobile bill or reduced from the existing credit. For charities this means no need for dedicated shortcodes or shared keyword costs and if they set up with ImpulsePay there are no monthly or set up fees and sign up can be done instantly, with just one line of code.

For registered and unregistered charities of all sizes, the new Payforit 3, which is easily implemented using ImpulsePay, can help them to reduce the costs for establishing a mobile donation system. The service is also VAT exempt on the Orange, Three, Vodafone & T-Mobile networks, further increasing the amount of the donation that is received by the charity.

Payforit 3 can also work for vendors that are looking to provide a mobile purchasing option for their customers. Just like for charities, using Payforit 3 from ImpulsePay is simple to set up and use. Both donation and sales rates are much higher using a mobile purchasing solution as there are still many people without a credit card.

However, Payforit 3 comes out on top compared to other forms of SMS Billing as not only is the donation amount or price clear throughout the entire process, but a thank you page can be inserted into the flow. For charities this means that they can clearly thank donators, including potentially inserting a short video clip on their site about how the money will be used. While for users accessing the website on a mobile handset, the donation process can be completed with just one click.

“The UK has a very strong tradition of charity giving and now Payforit 3 makes it even easier,” said Chris Newell, CEO of ImpulsePay. “The combination of ImpulsePay and Payforit 3 makes the whole process quick, simple and very cost-effective for charities. The process is comparable to credit card donations, but is more inclusive as just about everyone has a mobile phone.”

As the only company dedicated to Payforit, ImpulsePay is the UK’s fastest growing Payforit provider. ImpulsePay not only works with charities, but also provides content owners, application developers and even adult and gambling sites a simple and easy to use process to establish a mobile purchasing service.

Highlighting the diversity of the ImpulsePay solution, car parking company Park Pay & Go Ltd is using the service to allow consumers to pay for car parking with a mobile purchasing option. ImpulsePay’s service allows Park Pay & Go Ltd to help land owners free up more parking spaces and make it easier for motorists who don’t need to fumble around for change, go through the laborious credit card process or have the uncertainty of Premium SMS.

ImpulsePay has also recently won a Global Messaging Award for the best Messaging Application: Business. The prize was awarded to ImpulsePay at the awards dinner on June 22nd. This further highlights the development of the service and shows the continuing success of the company.

To join the growing number of content owners who are using the service and to get started with the quick online signup process and no monthly contracts or set up fees visit www.impulsepay.com.

Or, for more information please email office AT impulsepay.com