Objective Associates Limited, the software and web development firm based in Stirling, Scotland, have strengthened their board ahead of their next phase of growth. Steven Morris joins the board as Executive Chairman having been lead investor in the company’s recent growth funding round.

Steven joins the board as the company accelerates the development of its web based technology to exploit the growing successes of online marketplaces – Seller Dynamics.

“Online marketplaces account for a significant proportion of the £500 Billion e-retail global market”, explained Steven, “but retailers still don’t have the applications and services in place to maximise their return from marketplaces such as Amazon and eBay. It was the opportunity to fill that gap and to help online retailers maximise profits that excited me about the chance to work with Objective.”

Online retail sales growth in the UK is currently reported as growing at around 20% per annum, providing a valuable sales channel for retailers in an otherwise recessionary economy. With consumers hungry for best value and retailers increasingly using multiple online channels, the need for applications which can efficiently manage online stock levels, margins and logistics from a single contact point is at an all time high.

The company will be releasing a new application as well as a range of new services through 2012 which will assist retailers maximise the return from their online sales. Alex Ogilvie, CEO of Objective Associates, said “We’re delighted to get Steven on board – his international expansion experience and unrivalled drive will make a significant difference to the roll out of Seller Dynamics as we take the business forward in 2012.”