NewNet Communication Technologies continues the expansion of its product portfolio with the acquisition of 3ple-Media, BV. 

Shelton, CT., Oct 19th, 2010 – NewNet Communication Technologies, a Skyview Capital portfolio company and recognized leader in mobile messaging and network signaling solutions for wireless, IP, and wireline networks, today announced it has successfully completed the acquisition of 3ple-Media, BV.  Headquartered in Schiphol-Rijk, the Netherlands. 3ple-Media is a leader in providing innovative multi-media messaging solutions to wireless carriers worldwide. 

3ple-Media’s award winning Mercury platform enables carriers to implement highly cost effective, media rich, campaigns such as live media broadcast, mobile advertising, streaming video and premium content subscription services. Optimized for multimedia messaging, Mercury delivers unsurpassed performance and scalability in a carrier grade platform, allowing carriers to capitalize on revenue generating multimedia opportunities.

Mercury’s advanced service compilation layer supports rapid development of multimedia campaigns, such as mobile advertising and streaming media services that enrich the subscriber’s experience. Carriers are in full control of content creation and can launch highly effective campaigns supported by sophisticated platform services and analysis tools.

The acquisition of 3ple-Media and the Mercury platform represents a significant milestone in the evolution of NewNet’s product portfolio and market focus. 3ple-media’s globally deployed employees will become part of NewNet’s team, ensuring business and product development continuity.

NewNet’s CEO, Ron Pyles, said: "Our acquisition of 3ple-media will enable NewNet to offer an advanced next-generation messaging solution to service providers, enhancing our competitive position and accelerating our commercial growth." Pyles continued, "NewNet is committed to providing best in breed products and unrivaled service and support to our customers. The Mercury platform will enable carriers to achieve greater subscriber satisfaction. The transfer of the entire 3ple-media team assures a seamless transition."

“We are excited that NewNet has emerged to take the business we have built to its next stage through continued investment in the Mercury platform and aggressive marketing on a global basis.” said Costi Manda, Managing Director, CTO and co-founder of 3ple-Media.  “NewNet’s industry presence and seasoned management team will enable the business to advance development plans and fully capitalize on the current demand for multimedia services.”

“The acquisition of 3ple-media is strategically important to the continued development of NewNet Communication Technologies” said Alex Soltani, Chairman and CEO of Skyview Capital. “We will continue to make needed investments to expand NewNet’s product portfolio and market reach, positioning NewNet for exceptional future growth.”

The effective date of the agreement was September 29th 2010. Terms of the agreement were not disclosed.