29 April 2014
LONDON, UK - Shopcade, often referred to as the ‘Pinterest for shopping’ or the ‘shop-able Instagram’, is swiftly becoming the world’s largest social shopping app, garnering a fan base of high profile users who power the app through their own style uploads and use the app to create their ultimate shopping lists.
Amongst its 800,000 and growing users, Shopcade boasts the likes of model and DJ Harley Viera-Newton, singer and fashion entrepreneur V V Brown, singer songwriter and actress Kate Nash and actress and jewellery entrepreneur Amber Atherton as app users. Along with celebrity users, tastemakers and fashion influencers including some of the most influential vloggers and bloggers in the world use the app such as Alfie Deyes of Pointless Blog (2 million+ YouTube subscribers), Oli White (300K+ YouTube subscribers) and celebrated model and blogger Ella Catliff of La Petite Anglaise.
The Shopcade mobile app features three core components:
Daily Trends: Users can login daily to see the most fashionable celebrity looks, street styles, trends and fashion and beauty deals of the moment on the ‘Trends’ tab.
Looks: Users take photos of their outfits, tag brands and enter URLs to related items. It also allows users to enter the monthly Shopcade style competition, Style Battle.
Wishlist & Deal Alerts: Every product can be saved to a user’s ‘lists’ in order to shop them later or share with friends and followers. Users can also use lists to share styles with the Shopcade community. Users can revisit their lists via their profile or ’Me’ tab. Shopcade keeps tabs on offers on all products that are ‘wanted’ and will alert users when they go on sale, including price drops or special offers on the ‘Deals’ tab. Shopcade also offers exclusives if a product or brand becomes popular on Shopcade.?
Nathalie Gaveau, the CEO says, “There wasn’t another app out there that was offering the online social shopper everything in one easy place. That’s our aim with Shopcade. We’re a visual shopping app where users can make shopping lists, see what is trending, buy directly from our own store or our partnering stores and be alerted when their favourite items are on sale. Shopcade just makes shopping simple and fun.”
Considered one the most successful female e-commerce entrepreneurs in Europe, Nathalie Gaveau and her Shopcade team are based in London. Originally hailing from Paris, Nathalie has spent six years in Asia and is known globally across both the fashion and technology industries for her extensive digital experience.
Before carving out a career in e-commerce, Nathalie cut her teeth at the world’s leading financial advisory and asset management company, Lazard. One year later in 2000, Nathalie set up PriceMinister (the French equivalent of eBay) with Pierre Kosciusko-Morizet. The site quickly became the largest e-commerce marketplace in France.
Nathalie put the company on the selling block in 2010. It was bought by Rakuten (a Japanese leader in e-commerce that invested in Pinterest) for €200 million. Proving that female entrepreneurs can shatter the glass ceiling, the departure consequentially made Nathalie part of one of the largest consumer website exits across Europe.
One year following the sale of PriceMinister, Nathalie started Shopcade in London with a view to do social commerce properly. Unlike any other social shopping app on the market, Shopcade works with a range of retailers, from high street giants such as Topshop, ASOS and Urban Outfitters to new cutting-edge labels fresh on the fashion scene. Nathalie raised angel investment from former decision makers at Apple, the BBC and Kingfisher, amongst others. The app currently attracts 800,000 active users, hosts over 150,000 brands and pulls in two million unique visitors per month. Shopcade is growing exponentially at 30% month-on-month and is forecast to master the social commerce market in the next few years.
