Introduces new datamart solutions delivering breakthroughs in unlocking value of visitor-level data and enabling richer analytics for campaign attribution, segmentation and personalisation

London, United Kingdom - September 28th - iJento today launched in the UK with a powerful and extensive portfolio of technology solutions and consulting services to help clients extend web analytics to perform multichannel customer intelligence by leveraging their visitor-level data within existing web analytics investments.

iJento is coming to market based on the advanced datamart technology, expertise and experience from its predecessor organisation Site Intelligence. The new iJento Datamart solutions allow clients to store and integrate detailed visitor level data from multiple online and offline sources (e.g. call centre, in-store, mobile devices, etc) within a single open and scalable datamart. This means clients can directly access visitor-level data, which can be queried and analysed by any standard business intelligence tool, in addition to the iJento Intelligence suite of applications.

In a significant market development, iJento is extending its datamart technology to work with other vendors' web analytic solutions. Currently users of these proprietary systems don't have the same open and flexible access to detailed visitor-level data. The new iJento Datamart solutions for Omniture and Google Analytics unlock the value of these web analytics investments, enabling these clients to gain a detailed understanding of customer behaviour and interests across multiple channels for the first time.

Already present in the UK and Australian markets, iJento is expanding into North America. iJento has recruited top US industry talent including Rick Brown, Senior Vice President of Worldwide Sales and General Manager for North America, who led the North American sales organisations of McAfee and Unisys; and Barry Parshall, Senior Vice President of Product Management who joins from Adobe where he worked on the development of their flagship Omniture web analytics solutions and previously led product management at Webtrends.  They are joining the new iJento management team created and led by Chief Executive Peter Ryan.

Peter Ryan, Chief Executive, iJento said: "At iJento we aim to offer breakthrough solutions that transform online and multichannel customer intelligence. Crucially, we are doing two things. Firstly, extending the power of our technology to optimise the treasure troves of rich customer behaviour data that are locked in other web analytics systems. And secondly, offering the only open platform that allows clients to integrate different online and offline data sources to facilitate a single customer view. Taken together, these solutions address the predictive challenges that marketers are faced with when trying to answer critical questions about campaign attribution, segmentation and personalisation."

The core iJento offerings are:

iJento Datamart - Scalable, open, industry standard Microsoft® SQL Server based datamart solutions, to store and integrate online and offline customer data.

iJento Datamart for online - for those organizations looking for a new web analytics solution utilising iJento Tags; or for those who want to leverage an existing web analytics solution e.g. Adobe® SiteCatalyst®, powered by Omniture®, Google Analytics, IBM Unica and Webtrends.

iJento Datamart for multichannel - an open architecture platform that allows you to integrate different data sources to facilitate a single customer view.

iJento Intelligence - a suite of applications which enable clients to query, visualize, report and analyze their online and multichannel customer data.

iJento Consulting - the team offers clients the best talent and experience in data warehousing, web analytics, business intelligence, consulting and marketing.  Consulting areas include: web analytics, web and call centre analytics and optimisation, social media analytics, search marketing, multichannel customer intelligence and iJento technical services.