The crocodile is now online in Germany and Great Britain


GARBSEN, Aug. 23, 2010. NETRADA GmbH, a leading fashion e-commerce provider, is operating two new online shops for the French fashion label Lacoste: The local shops in Germany and Great Britain have been opened at http://shop-de.lacoste.com and http://shop-uk.lacoste.com. After the first European online shop for France opened successfully about two months ago, rollout of the online business is thus making rapid progress.

Visitors to the shop can choose from a wide range of Lacoste clothing and shoes. Both the German and the English shop offer various functions that have proven to be successful in the French shop – a sophisticated search function that enables products to be filtered very easily according to patterns, colors and sizes allows customers to swiftly locate the products they are looking for. In future, it will also be possible to choose from offers of complete “looks”, so that customers will be able to select matching articles from the entire collection of clothing, shoes and accessories. Additional product suggestions for putting together an outfit and the option of sharing favorite products easily with friends on social networking sites (such as Facebook and Twitter) with a simple mouse click are further features of the Lacoste online shop.

The local shops operated by NETRADA for Lacoste in France, Germany and Great Britain are based on one standardized, central online shop platform. “This type of e-commerce solution meets the demands of our international clients in the fashion industry. They want a uniform branding, but a local customer approach and local customer processes”, explains NETRADA’s Managing Director Tobias Hartmann. Thanks to the common platform for all local stores, additional countries can be started up quickly – while taking into account various country-specific factors, such as the range of products, shipping and the online shoppers’ payment habits.

As part of the service package, NETRADA is responsible for the entire e-commerce process chain, from merchandise logistics to digital imaging, online marketing and billing services. In addition, NETRADA will be handling the multilingual customer service for all of Lacoste’s local European stores.

NETRADA has established itself as the leading fashion e-commerce expert, with over 13 years of experience in fashion e-commerce and more than 50 local shops which NETRADA operates for renowned brands, both in the USA and in Europe.

It is for this reason that the two Lacoste licensees Devanlay (clothing) and Pentland Brands plc (shoes) decided on NETRADA as a partner. For Eric Bascle, Executive Vice President, Group Strategy & Development Director for Devanlay, the opening of further local shops with Netrada is a clear success –  “We are delighted to have such an experienced e-commerce and fashion expert as Netrada as a partner who will support us fully in online sales. We are expecting substantial online growth for Lacoste as a part of our multichannel strategy and we will consistently expand our offering“.