Flexible, easy-to-use application to offer users more options in messaging

ATLANTA, Ga., U.S.A. – May 18, 2011 – Movius Interactive Corporation, a global leader in value added communication services, announced today that MTN Zambia is to implement the Movius Voicemail Express application for the majority of their customers throughout the country.


Movius Africa Director Andy MinnaarMTN Zambia is one of the MTN Group’s innovative leaders in the region and is constantly looking to deliver exciting new services to its growing subscriber base. Voicemail Express will enhance the user experience as customers find the service intuitive and easy to use and is ideally suited to the market requirements. It offers callers two options should their call not connect: i) leave a voice message or ii) send a text message with a call back number.  Additionally, if the caller hangs up without doing anything, the system can automatically send an SMS message telling the customer who called even if the called party is off the network at the time.

“We place our customer experience at the very top of our list of priorities and it is critical to our success that we deliver real value,” said MTN Zambia Chief Marketing Officer Ernst Fonternel. 

“The key factor in this new user experience is that missed call notification is free to our calling and called customers, even when their phones are switched off or in the unlikely event that they are out of coverage. Even if the calling customer is not leaving a message, our called customers will be notified on who and when the caller tried to get hold of them. This way no business opportunity or important call will ever be missed again. If the calling customer chooses to leave a message or leave an alternative contact number, they will be billed for the duration of the message. In this instance customers will however be advised with a friendly prompt.”

MTN Zambia has well over 2 million customers and is part of the MTN Group, which now operates in 21 markets – mainly across Africa. At the end of March 2011, MTN recorded well over 147.2 million subscribers. The company continuously drives group wide initiatives including mobile data value propositions and mobile money, which contribute to maintaining their market leadership.

“Voicemail Express is what the African mobile user prefers,” said Movius Africa Director Andy Minnaar. “With this application, MTN Zambia will be offering a fresh new experience that their customers will embrace because it is quick, easy-to-use and intuitive.”

Voicemail Express is just one application available on Movius’ Versera ICE® Value Added Services Platform. MTN Zambia has the foundation to provide other high demand services such as MessageMe™ visual voicemail which pushes voice messages to a subscriber via MMS or email, Virtual Subscriber Service which provides phone service for those who can not own a phone and Side-Line™ Service which enables multiple phone numbers on one phone.