MSearchGroove Expands Commentary & Coverage; Announces Weekly Mobile Marketing Column With Mobile Authority Jeff Hasen
Column debuts today with analysis of issues and opportunities around new mobile platforms and devices from Dell, a critical look at Apple iAd and a review of local mobile marketing figures
Cologne, GERMANY – October 1, 2010 -
MSearchGroove, the leading source of analysis and commentary on mobile search, mobile marketing and social media, today joins with Jeff Hasen -- brand architect, and chief marketing officer of Hipcricket, a mobile marketing agency that has executed over 65,000 successful mobile advertising campaigns -- to launch a new weekly column providing readers an inside track on industry players and key developments. His no-holds barred analysis of the topics and trends that matter in the mobile advertising and marketing space will debut October 1st.
Dedicated to helping brands harness mobile to engage and interact with customers, Hasen has made a dramatic impact on companies in the mobile industry. His efforts have contributed to one company being placed on Wired Magazine’s list of most innovative firms on Earth and another to the lead of the burgeoning mobile marketing industry. To ensure industry momentum he has also co-created the certification program for the Mobile Marketing Association (MMA) in an initiative aimed at industry education and training professionals in mobile marketing strategy, techniques and benefits.
Hasen leads the list of contributors and collaborators that have joined MSearchGroove since it was named a top 50 influential technology destination by Konector earlier this year. In addition to producing an exclusive podcasts with Tomi Ahonen, independent consultant, mobile luminary and author of Mobile as 7th of the Mass Media: Cellphone, Cameraphone, iPhone, Smartphone, MSearchGroove also features regular columns from leading industry executives.
These insights include: frank commentary on the pivotal importance of permission-based advertising and the requirement for cooperation between mobile operators, agencies, brands and consumers from Lisa Ciangiulli, Director of Marketing for Alcatel-Lucent Global Advertising Solutions and MMA Board Member, and Simon Holland, Commercial Director for Advertising Solutions at Alcatel-Lucent; a discussion of the content discovery dilemma from Colm Healy, Vice President of EMEA Services for Qualcomm Internet Services (QIS) and General Manager of Xiam Technologies; an analysis of mobile search and discovery from Steve Ives, Founder and CEO of Taptu; and an examination of the untapped potential in mobile messaging from Antti Öhrling, Co-Founder of Blyk, the messaging media for young people.
MSearchGroove has also deepened its partnership with
Tego Interactive, a company providing digital strategy and development expertise to startups, brands and network operators through converged Web and mobile solutions. This relationship has allowed MSearchGroove to extend its media solutions and services to new clients including Amdocs Interactive, a company providing customers a complete portal, storefront, commerce, search and advertising platform. In the next weeks MSearchGroove will showcase Amdocs Interactive thought leadership via a branded microsite, known as a Briefing Room.
"We are on the threshold of a revolution in the B2B information market that will irreversibly change how companies communicate with their target audience," notes Peggy Anne Salz, Chief Analyst and Founder of MSearchGroove. "In recognition of this shift MSearchGroove takes the lead in the creation and production of thought leadership content on the Briefing Rooms, allowing select partners to host discussion and spark industry debate."
These destinations, accessible via the MSearchGroove homepage and mobile website, promote ideas and insights from MSearchGroove partner companies including Tego Interactive, Optism, a permission marketing solution from Alcatel-Lucent, and Netsize, a mobile commerce and communications provider. Topics range from permission-based mobile marketing to mobile retail and shopping. MSearchGroove will announce additional partners in the next weeks.
