Bangkok Session to Focus on an Evolved Approach to Mobile Data Optimization

SAN JOSE, CALIFORNIA – March 15, 2012 – Mobixell Networks, a leading global provider of intelligent mobile Internet solutions, announced today that it will be speaking at the forthcoming IQPC Mobile Network Optimisation Asia Pacific Summit in Bangkok on March 21st, 2012. The session – ‘If It’s Not Broken, Don’t Fix it! – Evolving from Volume Reduction to Congestion Management to Preserve Customer Experience’ – will address a growing issue for many operators

The presentation forms part of the ‘Roadmap for Optimisation’ track, which gives mobile network operators (MNOs) an insight into how to optimize traffic flows on the network. Noam Green, VP of Marketing for Mobixell, will explain why it’s crucial that MNOs shift the focus of optimization away from reducing overall traffic volume toward the real threats to customer experience: network congestion.

The mobile video storm, which has already impacted North America, Europe and parts of Asia is on the horizon for the rest of the world. Even the most advanced of today’s mobile optimization techniques are still applied to reduce overall network traffic volume. But data traffic reduction leads to data revenue reduction for mobile operators. Instead, MNOs need to focus on network congestion, which has the most damaging impact on the user experience. Evolving data optimization techniques are redefining the way mobile network operators approach mobile video optimization: shifting the focus to predicting and eliminating congestion before it occurs is a key factor in network sustainability.

During the session, Mobixell will show how current beliefs about mobile data optimization are becoming outdated, what the future will look like if current optimization techniques continue to be applied as they are today and how mobile data optimization technology is evolving.

Mobixell offers operators an evolved optimization approach, which instead of focusing on overall volume reduction seeks to provide a satisfying user experience at all times, while keeping the cost of network and capacity expansion investment manageable.

To book a meeting with Mobixell management at the event, please contact [email protected].