Improved video optimization and new user-focused features address ballooning mobile video traffic and put subscribers first

SAN JOSE, CALIFORNIA – June 21, 2011 – Mobixell Networks, a leading global provider of rich media mobile data solutions, today launched version 5 of its converged mobile Internet solution, Seamless Access. Seamless Access 5 packs significant enhancements that both optimize bourgeoning data traffic on mobile networks and further improve user experience.

Mobixell further claims that Seamless Access 5 is even more cost-effective than the previous release which itself achieved 80% of the “optimize-all” benefits with as little as 20% of the hardware resources compared to competing solutions. In addition to device-aware Web and video optimization, support for new video formats including WebM/VP8 and Content Aware algorithms that analyze video scene complexity and quality, some of the new user-centric features in Mobixell Seamless Access 5 include the following:

Smart Toolbar – Mobile Operators can offer subscribers the Smart Toolbar to give them control over how they consume mobile video under changing circumstances. Similar to the fuel economy switch on automatic transmissions, the Mobixell Smart Toolbar lets subscribers make a personal decision when choosing to view video in either high performance or economy mode. For example, when roaming, subscribers can switch to ’economy’ mode.

Flash video support for iOS devices – Mobixell Seamless Access identifies and transcodes media that is not native to a page being viewed. This capability is achieved by performing drill down HTML link extraction which enables core network-level optimization tasks including transcoding of video in Adobe® Flash® format for the Apple® iOS (iPhone®, iPod® and iPad®) and analysis of all content in dynamic, multi-source pages. Dynamic HTML pages can contain advertising, images, video and other content that is linked from many different sources. By drilling down and extracting the original links on a page, a mobile operator can also isolate which content is associated with the page so that they can offer flat usage rates for specific sites and services, including, for example, Facebook and other social networking sites.

Improved Compressed Domain Transrating – For more than a decade, Mobixell has been perfecting its patented optimization algorithm that efficiently transcodes video without the need to fully decode and encode it. This method saves 30 to 40 percent of the required bandwidth with up to 5x less CPU resource usage, while delivering visually lossless video to ensure excellent user experience.

Improved Behavior-Aware Optimization – Using improved Statistical Caching Optimization, Seamless Access analyzes user viewing patterns in real-time to optimize and cache only frequently accessed video. According to Mobixell ’viewer abandonment‘ studies, about 50 percent of viewers browse away from video clips after watching less than half the duration of the clip. Seamless Access employs innovative technology to optimize and deliver only the viewed parts of clips. This leads to less resource usage and more bandwidth savings.

Improved Network-Aware Optimization – Dynamic Bitrate Adaptation (DBRA) dynamically selects the optimal bitrate at any given moment. Cell awareness and other Network-Aware techniques help operators improve viewing experience by dynamically adjusting the bitrate of video to the bandwidth available to the user’s device, reducing the numbers of video stalls. These and other Network-Aware techniques help operators improve viewing experience by reducing the need for buffering.

“For mobile subscribers, video is an important indicator of network quality. So Mobixell makes it a top priority to help mobile operators deliver high quality video and services without undue increases in network investment,” said Noam Green, VP Marketing at Mobixell. “Seamless Access 5 makes it even easier for operators to deliver effectively optimized content, significantly reduce the cost of delivering that content, deliver new innovative services and improve their subscribers’ user experience.”

Mobixell recently announced that it had signed 10 new Seamless Access deals in only 6 months, showing a global trend in the demand for mobile video optimization.

Seamless Access V5 is available for demonstration. To arrange a meeting, get in touch with Mobixell.