Mobile data optimisation service drives down costs and provides big data analytics

Barcelona, 25 February 2013: millenoki, creators of user-controlled mobile data optimisation service datasquasher, is set to further drive down industry costs and revolutionise the relationship MNOs, MVNOs and enterprises have with their smartphone users.

datasquasher has an enviable capability in terms of OS reach, covering iOS, Android (Ice Cream Sandwich 4 and Gingerbread) and will soon include Windows 8. The recent addition of compression functionality on heavy data usage areas, including video and audio, dramatically extends datasquasher’s optimisation and cost reduction capabilities.

Dan Field, millenoki’s CEO, commented, “Because of our extensive OS coverage and compression capabilities on major data hogs like video and audio, datasquasher is now a credible addition to MNOs wanting to limit infrastructure spend and MVNOs seeking to reduce wholesale data costs.”

datasquasher now boasts the additional reporting of Wi-Fi data usage alongside the existing visibility given by its detailed breakdown of cell data sent and received.

Dan added, “We have always regarded our individual mobile cell traffic data use reporting as a key strength of the service. Not only does datasquasher provide the user with a granular understanding of where and how their cell and Wi-Fi data is being used, we can now offer this functionality to our MNO and MVNO license or white label partners as well.”

datasquasher’s big data analytics capability gives operators a level of insight into customers’ data usage patterns never previously seen. They are able to call up and interrogate detailed breakdowns by customer, segment, app usage and web usage on both cell and Wi-Fi. This data capability, combined with the new Customer Engagement Platform, enables context- and customer-specific messaging. This is driven by segmentation resulting from datasquasher’s data analytics capabilities, and displayed on a large area of browser real estate that operators and enterprises have never before had control of or the opportunity to use.

The Customer Engagement Platform is a pop-up screen that appears at a selected frequency (such as daily or every 50mb) to provide statistics on data usage over a certain time period. It also provides prime mobile real estate for the network owner, operator or an enterprise to engage with its users. The space enables direct communication in the form of advertising, branding, pop-up ads, or hints and tips, or as a way to communicate with employees with internal or external marketing or HR messages, for example. For operators looking to monetise their services through advertising, this area is the perfect place to communicate to customers.

Dan commented, “We have created a device-side optimisation solution that covers all major data types and OSes, and has an unrivalled level of data reporting. Our data analytics combined with the Customer Engagement Platform reduces costs, provides a new and detailed insight into customer data usage patterns and enables them to communicate directly and personally with their users. MVNOs, MNOs and enterprises now have a business model that combines reduced investment and operating costs with an improved understanding of their users and a method to communicate with them as well, enabling them to manage the issues of rising data and network infrastructure costs that they are facing.”

ENDS