Russian operator - MegaFon - introduces Xtract Social Links to launch improved targeted marketing programmes

Helsinki, Finland – 16th December 2010 - Xtract, a leading provider of social intelligence powered advanced analytics solutions, today announced that a leading Russian operator, the Metropolitan Branch of OJSC MegaFon has signed an agreement to use Xtract’s market leading Social Links solution. This solution will help MegaFon to analyze the behavior and interaction of mobile subscribers on its network, allowing them to identify key segments for effective marketing campaigns for improved customer retention.

Social Links provides mobile operators, such as MegaFon, with a comprehensive opportunity to define segments, allowing them to maximize the effectiveness of campaigns for the retention of subscribers. The platform also allows operators to view and manage the activity on their desktop, giving them a deeper understanding of subscriber behavior. This in turn helps operators to make more informed decisions when choosing and creating marketing campaigns.

"We hope that the implementation of Xtract’s Social Links solution will open up new opportunities for us - helping us to better engage with our customers and ensure our marketing campaigns are both focused and effective" commented Natalia Spitsyna, Commercial Director of the Metropolitan Branch of OJSC "MegaFon".

Mika Lindholm, CEO of Xtract added: "We are pleased to work with MegaFon to offer them the advanced analytics capabilities powered by Social Links. We are confident that the combination of our technologies and expertise along with our innovative service offerings will help MegaFon to obtain a competitive advantage."

About Xtract Social Links and decision
Xtract is the leading provider of social intelligence powered advanced analytic solutions and services to mobile operators. Its tools analyze the wealth of customer profile and service usage data to predict the propensity of subscribers and those in their social network to either churn or increase spend, and influence others to do likewise. Consumer behavior is analyzed on a far deeper level than by using historical data alone. Its tools help operators gain insight into how customers communicate with each other, and who are the most influential on their network. Xtract also provides custom analytics solutions to other verticals, such as retail and finance, especially in the Nordic market.