...in the insight and feedback management space

London, 6th November 2012

managemycomplaints.com, the original and market-leading provider of business complaints and feedback management, has today announced its rebrand to mycustomerfeedback.com in order to reflect the company’s increased focus on helping businesses of any size to benefit from customer feedback and insight management.

Andrew Aldred, Head of Marketing at Invigia, the parent company of mycustomerfeedback.com, explains:
“In recent years, there has been a fundamental shift in the way that customers communicate their thoughts and opinions of a company. As a result, businesses can no longer afford to focus on complaints alone, and must instead tap into the complete ‘feedback loop’ in order to gain vital customer insight. However, because the internet has driven this change in consumer behaviour, businesses need to have the right processes in place to gather and manage feedback whether given directly to them or posted in social media.”

Andrew Aldred continues:
“Business complaints and feedback management software is the next critical business application that is needed for businesses to manage customer insight effectively. Our aim is to expand the business in order to focus on delivering exceptional and affordable customer insight to the market. The rebrand reflects our clear outlook and framework for growth, and commitment to our existing clients’ growing need for our services. For years, our clients have been using managemycomplaints.com to gain a competitive advantage by leveraging the output and listening to the true voice of their customers, and they will now be able to use mycustomerfeedback.com to improve their customer feedback processes even further.”