Lyris Customer Conference Shares Insight on the Future of Online Marketing Measurement and Messaging

Customers and Industry Experts Converge at Lyris Customer Event

LONDON, U.K. – May 19, 2010 – Lyris, the online marketing expert, today announced it will be hosting its customer conference, Lyris Conference 2010: “The Future of Measurement and Messaging and How to Act on It,” on 20 May, 2010 at King’s Place in central London. The conference will feature keynote presentations and seminar sessions from Lyris customers and industry experts.

“Online marketers are increasingly recognising the importance of delivering targeted and personalised communications to drive customer awareness and loyalty,” said James Meers, Lyris Conference 2010 presenter and business development manager at The British Museum Company. “The Lyris Conference 2010 provides the ideal forum for online marketers to discuss best practice strategies for creating successful campaigns that that move the customer dial and deliver bottom line results.”

“In today’s crowded online marketing environment, marketers who are able to rise above the noise with dynamic, relevant and timely content will succeed,” said Matthew Smith, head, ebusiness, Thomas Telford. “Participating in the Lyris Conference 2010 gives us the opportunity to gain insights from leading online marketing experts and discuss forward thinking initiatives to help amplify our online marketing efforts.”

The conference agenda also features online marketing best practice and case study presentations from influential speakers, including:

- Mike Teasdale, full service digital marketing agency, Harvest Digital

- Stephen Welch, analytical consultancy, Model Citizens

- Frances Card, business school for the fashion industry,  Fashion Careers College

- Sandrine Deveaux, high end fashion boutiques, Matches

- Alistair Watts, luxury accommodations provider, Hand Picked Hotels

“The online marketing industry is at an important crossroads.  Consumer buying behaviour is dramatically shifting, as more consumers obtain content online, on social networks and through their mobile devices,” said conference host and Lyris CEO, Luis Rivera. “Lyris Conference 2010 brings together customers and industry luminaries to share best practices on how to navigate the shifting online marketing landscape and engage customers through their preferred channels, anytime, anywhere. Every conference participant will walk away from the show with new insights and approaches to implement more effective online marketing programmes.”

Attendance at the conference is by invitation only. If you would like to receive an invitation to the event, please contact Andrew Robinson, vice president full service, Lyris at [email protected].

Those unable to attend the conference can join the conversation with Lyris executives via Twitter and using the hashtag #LyrisUK10.  Additionally, online marketers can connect with Lyris on Facebook, LinkedIn and YouTube and find a vast repository of marketing commentary and best-practice guides on LyrisHQ.com.