Integration with Charging and Subscribers Data Allows Carrier to Monetize Broadband Services
Mobile World Congress | February 15, 2011 | Barcelona, Spain | Hall 1, F67: FTS (LSE: FTS), a global provider of billing, customer care and policy control solutions for communication and content service providers, today announced that a leading South African wireless broadband provider has now deployed FTS' LeapTM Policy Control.
The new customer is a wireless broadband service provider which offers prepaid and postpaid broadband, VoIP, content and other services. By integrating FTS' Leap Policy Control with FTS' Leap Billing and Cisco's Deep Packet Inspection solution, the carrier is now better able to monetize its network traffic.
With Leap Policy Control the South African wireless broadband provider can now introduce a range of new and innovative services to its customer base, increasing its customer satisfaction and revenues. The service provider is also able to more rigorously apply its fair usage policies and so reduce network congestion, thus ensuring a consistent quality of service for all users, as well as reducing revenue leakage.
Beyond that, the South African provider is also able to offer subscribers the ability to choose what happens next should they exceed their quota - they can either continue with a pay-per-use option or top-up online with a Bandwidth Booster - a bundle of extra bandwidth.
A further functionality that will now be implemented, with Leap Policy Control in place, is the ability to refund the data consumers use by accessing premium data services like VoIP or online gaming services. Consumers of these services will now be credited with additional data usage on top of their regular Internet quota, meaning that they no longer ‘pay' twice for additional services. This offering incentivizes subscribers to sign up for premium services, creating increased revenues while enhancing customer satisfaction.
"By selecting Leap Policy Control, this leading South African provider has recognized FTS' expertise in policy control," said Gil Nizri, Vice President Sales & Marketing, FTS. "We were able to help them immediately manage network congestion, which resulted in increased revenues. While the new services and functionality, such as the Bandwidth Booster, have increased customer satisfaction and reduced churn."
Leap Policy Control is built upon FTS' patented visual Decision Operations Tree (DO TreeTM). The solution allows operators to scrutinize the traffic on their network and set rules and policies to react to it in real-time, adapting services based on customer interactions.
The South African provider now has a BSS environment that can be an enabler and driver of new services. By putting billing and policy control at the forefront of new services initiation, FTS has assured that providers can effectively monetize their broadband services and can increase revenues while improving customer satisfaction.
FTS will be exhibiting at Mobile World Congress 2011 in Barcelona from 14th to 17th February. FTS will be demonstrating its policy control solution and will be available to discuss any BSS issues at its booth - Hall 1, Booth 1F67. To arrange a meeting at the show email
[email protected].