London, UK, November 2011: Certero appoints Neil Frodsham as UK Sales Director and Stuart Dicken as Head of Software Asset Management. The new appointments will help Certero deliver its plans to drive growth in their SAM solution product line and in the creation of a Software Asset Management Services business which will include providing a Managed Service offering for organisations that require it.

Both Neil and Stuart join the company with over 20 years’ experience in the industry. Neil’s expertise in managing relationships with Corporate, Local and Central Government clients at Trustmarque, Phoenix and Licence Dashboard puts him at the forefront of IT Practices and makes him ideally positioned to grow Certero’s customer base in the UK.

Stuart Dicken joins Certero from Kelway where he was Head of Software Asset Management. His breadth of experience and respect in the enterprise software industry underlines his deep understanding of SAM Practice and Licence Compliance expertise helping Certero establish a Software Asset Management Services business function in the UK and globally.

John Lunt, Certero’s Managing Director comments on the new recruits: “The appointment of both Neil and Stuart comes at an ideal time to help accelerate Certero’s growth plans. Their industry expertise and respect will enforce the excellent reputation Certero has built and continues to build upon. It is yet another example of Certero’s commitment to growth and in providing the best possible solutions, services and value to our customers and organisations in both the Public and Private Sectors in the UK and globally.”

Certero’s products are already used by a large number of major global organisations, such as Linpac, Diodes, Ideal Standard as well as major organisations across Private and Public sectors including Swinton Insurance, Dwars River Chrome Mining, City of Sydney, Bradford MDC and North Mersey HIS NHS. Certero solutions enable organisations to dramatically cut CO2 emissions and save thousands on licensing expenditure.