...the new version of its marketplace with Merchantry’s software

LONDON and ROUBAIX, FRANCE, 4 JUNE, 2013 – La Redoute, France’s leading fashion and home etailer with more than seven million unique monthly visitors, is using Merchantry’s eCommerce software-as-a-service platform to scale its marketplace. Merchantry is facilitating the expansion of La Redoute’s marketplace, enabling the etailer to enlarge its assortment of products by hundreds of thousands.


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La Redoute initially launched a marketplace in November 2010 with technology developed in-house. Having successfully operated the marketplace for more than two years, La Redoute turned to Merchantry to complete its solution and enable streamlined supplier onboarding—while limiting maintenance and support requirements.

Merchantry established a portal to integrate participating marketplace suppliers of all technical capabilities. Once onboarded, supplier catalogues are merged with La Redoute’s own products into a single unified catalogue. Benefits of Merchantry’s marketplace platform include:

Increased scalability: Streamlines the onboarding of a vast number of suppliers and SKUs

Individualised self-service supplier portals: Provides La Redoute’s marketplace suppliers with easy-to-use tools to upload product catalogues and manage orders

Improved catalogue management: Enables sophisticated product matching logic and greater flexibility (e.g., allows for sources of content and/or inventory to combine on a single product)

Brand equity protection: Provides visibility to supplier performance

“We give La Redoute a new set of tools to grow so the company can focus on its core strength—merchandising,” said Rick Watson, CEO of Merchantry. “A highly respected brand, La Redoute is well-positioned to further its growth in France and the other countries in which it does business. Merchantry lowers operational and technological barriers so La Redoute can excel at what it does best.”

“Following a delightfully successful first two years operating our marketplace, we are pleased to engage Merchantry to help drive our continued growth. Merchantry’s robust, reliable technology and impressive client list of large retailers made the decision to work with the company an easy one,” said Jacques Guilmain, director of information systems for La Redoute. “Powered by Merchantry, our marketplace will connect more customers with brands on laredoute.fr.”