Kaseya , the leading global provider of IT systems management software, has appointed Koby Amedume as Marketing Director, to help drive the company’s expansion in the UK market. Promoting the value of IT systems management will be key to Koby’s role, as will helping service providers and internal IT departments make significant cost savings through IT automation.

Koby, who brings more than 17 years’ strategic marketing experience to Kaseya, will be responsible for building the go-to-market strategy for Kaseya, while developing high impact marketing campaigns that focus on driving deeper engagement with core markets in both the public and private sectors.

Koby joins Kaseya from software giant Microsoft, where he was responsible for advancing market share growth, product penetration and revenue attainment for Windows 7, Windows Azure (Microsoft’s Cloud Computing Platform) and Windows Phone 7 (OS). Prior to this, he held senior marketing and business management roles at Konica Minolta, Canon Europe and Getty Images.

Phil Sansom, SVP & UK Country Manager, comments: “Koby has a proven ability to devise and implement product marketing plans that can really make an impact for technology firms. He brings the right combination of strategic thinking, market knowledge and creative ability to build on Kaseya’s strong growth record over the last six years and drive the next phase of the company’s business growth.”

Koby adds: “Organisations of all sizes are now under immense pressure to increase efficiencies and drive productivity within their IT infrastructure. The hard part is delivering value to your business with evermore limited resources.  Kaseya’s suite of adaptable products allows cash and time strapped customers to deliver real business benefits through IT automation. Without a doubt this is the new revolution in managing IT and one that we have helped thousands of customers around the globe to successfully achieve.”