London, UK: 30 June 2010 - Three Media Associates Ltd, specialists in the broadcast media market, has appointed James Doddington as its chief technical officer. Doddington has been an associate of the company since its foundation in 2009 and has led major client projects on their behalf.
 
Most recently, Doddington has been the technical lead on a multi-million dollar project for BT Media & Broadcast to develop a digital asset management and content processing and delivery platform for broadcasters and studios around the world. He was also Executive VP and CTO for Orbit Communications, where he developed the programme to migrate the broadcaster’s centre of operations from Rome to Bahrain.
 
“Broadcasters today have come to realise that the route to a commercially secure future is by bringing in process management and IT philosophies, to be able to create and use service oriented architectures effectively,” Doddington said. “My first task at Three Media Associates is to develop a content processing platform to take advantage of these techniques and technologies, which should prove flexible and, most importantly, economical in implementation.”
 
Dave Headdon, director at Three Media Associates added, “James has a rare breadth of technical understanding and experience, and has spent much of his career working and advising at board level. The future of our industry depends on implementing not just new technologies, but also new ways of working, and we are delighted to have someone of James’s calibre on board to work with our clients on achieving the maximum benefit.”